MAGNA, IPG Media Lab and Turbocharging Your Skippable Pre-Roll Campaign

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, today announced the results of a scientific media trial that analyzed audience behaviors around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging …

YuMe and IPG Media Lab Evaluate the Impact of Digital Video Ad Lengths

Research Test Ads Provide Insights Regarding What Ad Lengths Work Best Across Device and Location Click here to download the full report. Shifts in the way people consume video content are changing how marketers strategize about video advertising. Increased consumption of snack-sized content, for example, has made shorter video ad formats more popular. Concurrently, longer …