Matched Audiences Maximize Digital Audio Ad Performance. Engaging Results From a MAGNA and SXM Media Study

Published on MediaVillage A majority of Americans now are digital audio listeners according to Melissa Paris, Vice President of Sales Research and Analytics at SXM Media. To better understand this important population, MAGNA and SXM Media, the advertising arm of SiriusXM and Pandora which includes the SiriusXM Streaming Network, partnered on a research study, “Matched …

Magna Finds Skippable Ads Engage, Forced Views ‘Hinder’

Published on MediaPost In a finding bound to stir debate in the video advertising marketplace, IPG Mediabrands’ Magna unit today will release a study it says proves skippable video ads on mobile video apps such as TikTok are more effective and require only a quarter of the viewing time of forced-viewing ads running on the …

The Most Important Things 28 TV Execs and Insiders Learned in 2023

Published on AdWeek From streaming flexibility to old reality franchises having Golden moments With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek’s year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they …

Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth

Published on MediaPost IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna’s 2023 estimate still is down dramatically from its first estimate published in …