TOUCH-ENABLED TECHNOLOGY IN VIDEO ADS LEADS TO A 50% LIFT IN BRAND FAVORABILITY, SCIENTIFIC MEDIA TRIAL FINDS

IMMERSION CORP., MAGNA, IPG MEDIA LAB CONDUCT IN-DEPTH ANALYSIS OF HAPTIC TECHNOLOGY IN VIDEO ADS SAN FRANCISCO, CA – JANUARY 25, 2017 – MAGNA and IPG Media Lab, in partnership with Immersion Corp. (NASDAQ: IMMR) today announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The …

MAGNA ADVERTISING FORECASTS WINTER UPDATE: Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search

Globally, media owners advertising revenues grew by +5.7% in 2016, to $493 billion. This is in line with our previous forecast (June 2016: +5.4%). The biggest contributors to growth were the US (+6.9%), China (+7.2%), Australia (+7.4%) and the UK (+5.2%). 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) boosted ad sales despite lower-than-expected ratings.