MAGNA ADVERTISING FORECASTS – DECEMBER 2023 UPDATE KEY TAKEAWAYS The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by +7.2% in 2024. Advertising spending accelerated and grew by +6.3% yoy in the second …
Research finds that ads on CTV are better quality and more relevant, according to Gen Z and Millennials New York, NY – November 2, 2023 – MAGNA Media Trials, in collaboration with Samsung Ads, released a new study today that explores the viewing habits of Gen Z and Millennial audiences. Their onward march toward digital …
Brands Can Gain Favor and Support Behavior Change by Educating Consumers, Marketing Industry Has a Role to Play NEW YORK – October 6, 2023 – MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit …
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. …
NEW YORK – July 19, 2023 – An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before they bid, they can gain significant improvements across a range of mandatory metrics, including increased attention scores, reduced costs per impression …
