North American Leadership

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    David Cohen

    President, North America

    David Cohen

    President, North America

    Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David has helped to set the vision and remit for MAGNA, which is to use best-in-class marketplace and audience intelligence to decision more quickly and execute with greater precision, efficiency, and effectiveness.

    David has been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.

    David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” in 2012 and an “Online All-Star” by Media Magazine.

    David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee from 2009-2012, He serves on the IAB Video and Advisory Board, the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).

    Outside of work, David enjoys spending time with wife and two daughters. A self-described gadget-guy and fitness fanatic – he can talk for hours about training tips and the latest in high-tech exercise gear.

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    Dani Benowitz

    EVP, Strategic Investment

    Dani Benowitz

    EVP, Strategic Investment

    As Director of Investment in the U.S., Dani will lead MAGNA go-to-market proposition, working with MAGNA'S intelligence and forecasting teams, and in close partnership with Mediabrands’ agency-based investment teams.

    Prior to joining MAGNA, Dani was the EVP, Managing Partner, Integrated Investment at UM.

    Dani joined UM as VP, Supervisor in April 2003 working on Johnson & Johnson’s TV AOR. Over the past twelve years her role has evolved from securing pricing efficiencies to developing strategies for multi-platform integrated communications efforts and increasing pricing advantages. Dani was promoted to EVP, National Broadcast in September 2009. Her role has since redefined itself to include strategic oversight of all media channels including digital and print; providing strategic input for Hershey, BMW, ExxonMobil, USPS, Heinz, U.S. Army and Ignite Restaurant Group.

    Dani has delivered results for her clients that are anything but traditional including moving clients upfront cycles from broadcast year to calendar, designing media partnerships that break the mold, testing new forms of data-driven media buys as well as ensuring her clients receive the best efficiencies in the marketplace.

    Dani’s career in the media industry spans 21 years and includes three years of TV sales experience selling six different syndicated properties for Studios USA. She has also held positions at Mindshare, J. Walter Thompson and Grey where she worked on a variety of clients including Warner Lambert, Sprint, DeBeers, Domino’s Pizza, Warner Bros. and Block Drug.

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    Vincent Letang

    EVP, Global Market Intelligence

    Vincent Letang

    EVP, Global Market Intelligence

    Vincent Létang joined MAGNA in July 2011 as EVP, Director of Global Forecasting.

    Vincent oversees the organization’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with 5-years forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the new Programmatic Report. MAGNA has been the reference for monitoring and forecasting US ad market trends for more than 30 years. MAGNA's advertising forecasts are regularly used and quoted by Wall Street financial analysts.

    A leading expert in media economy and the global advertising market for nearly two decades, Vincent joined MAGNA after spending six years as Head of Advertising Research for IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.”

    Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher.

    Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including The Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

    Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New York City.

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    Brian Hughes

    SVP, Audience Intelligence & Strategy

    Brian Hughes

    SVP, Audience Intelligence & Strategy

    Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 15 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Senior Vice President.

    With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more holistic view of future trends affecting the marketplace. A big believer in efficiency, he has worked hard to improve data processes and yield key insights more quickly. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology.

    Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.

    Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees and the CIMM Cross-Platform Working Committee. He has a zest for the written word and applies his literary talents to marketing related articles and reports.

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    Vincent Paolozzi

    SVP, Innovation

    Vincent Paolozzi

    SVP, Innovation

    Vin Paolozzi is the SVP, Innovation for MAGNA. He is responsible for developing strategic relationships with leading media, data and technology companies that drive solutions for IPG clients. He is also responsible for working with IPG agency leads to analyze client buying practices and recommend strategies that create programmatic and automated solutions.

    Vin has over 15 years of experience and is a true thought lead in the digital and automated media space. He has a unique background with extensive knowledge in programmatic and automated media, monetization strategy, sales management and digital operations.

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    Brad Hugill

    Managing Director, Canada

    Brad Hugill

    Managing Director, Canada

    Brad brings over 20 years of Marketing & Sales experience leading insights, business analysis, strategic & operational planning, and business process development on both the agency and client side of the industry.

    Brad joined IPG Mediabrands in February 2015 to lead the MAGNA division in Canada. MAGNA is the strategic media unit responsible for insights, forecasts & negotiation strategy across all media channels on behalf of Mediabrands.

    Prior to MAGNA, Brad held various North American Insights leadership positions at AMG (Acosta Mosaic Group), an agency group specializing in Experiential Marketing, Shopper Marketing & In-Store Media. AMG’s clients included AB-InBev, Samsung, Microsoft, Walmart, Rogers, and P&G. Prior to AMG, Brad was the Director of Business Insights for Constellation Brands in Canada and prior to that the Director of Marketing Intelligence for InBev/Labatt in North America.

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    Charles Godbold

    Global Director of Media Intelligence Systems

    Charles Godbold

    Global Director of Media Intelligence Systems

    Charles leads a dedicated team of specialists at MAGNA who help analyze our investments through our proprietary tool, MagnifIQ. This is a critical discipline, with the increasing amounts of data and the need for flexibility to adapt to the rapidly changing marketplace. Charles pioneered media auditing and benchmarking in Asia Pacific and Co-Founded the first media audit service in Australia. He has built and successfully transitioned numerous companies in his media analytics & data modeling career.

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    Michelle Aragon

    VP Business Solutions

    Michelle Aragon

    VP Business Solutions

    In this newly created role, Michelle’s primary focus is on building the MAGNA brand and business. Having held management roles at MRM//McCann and Constellation Brands, she brings well-rounded experience in the areas of strategic direction, business development, operations and marketing. Michelle has a passion for making a difference in the industry and community, serving as She Runs It Executive Achievement Committee Co-Chair, John A. Reisenbach Foundation and the Friends of Mount Sinai Board of Directors.

EMEA Leadership

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    Sarah Horton

    Head of MAGNA International

    Sarah Horton

    Head of MAGNA International

    Sarah first joined the IPG family in 2008. With experience in media auditing and global investment management, Sarah now leads the MAGNA EMEA team in London and is also responsible for managing several of MAGNA's global client relationships. Sarah’s experience grounds her client oriented approach – she began her career in media auditing and held roles in international client service at Initiative prior to joining MAGNA. She is now focused on enhancing our EMEA operations, establishing transparent client relationships that deliver results, and propelling our approach to measuring media forward.
    Sarah acquired the fundamentals of media investment management while working in media auditing and consultancy at Fairbrother Lenz Eley, rising up the ranks to become board member and director of the Volkswagen global account. Sarah held prior roles at both Initiative and MAGNA, before expanding her remit to her current role in 2014.

    Sarah is a seasoned internationalist, passionate about global markets, languages and travel.

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    Richard Oliver

    Managing Director, UK

    Richard Oliver

    Managing Director, UK

    As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

    Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

    Richard works and lives in London with his wife and two children.

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    Manuel García Meroño

    Director General, Spain

    Manuel García Meroño

    Director General, Spain

    Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

    Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
    Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

    Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

    Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

    Manuel has lived in Madrid, Barcelona and Dublin.

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    Raffaella Gallozzi

    Media Owner Relationship Head, Mediabrands, Italy

    Raffaella Gallozzi

    Media Owner Relationship Head, Mediabrands, Italy

    Raffaella has a long track record in negotiating and commercial data analysis.

    She is currently responsible for all Mediabrands Italy’s online and offline commercial deals and agreements with Media Owners. She is focused on strategic negotiations, deployment of International agreements, intelligence and planning support, as well as the pricing database for market monitoring in pitches.

    Previously she was with UM, where she reported directly to the CEO. She was responsible for budget and cost control, defining business revenue models, and recommending new organizational processes and procedures.

    Before joining IPG, Raffaella worked at Vodafone Italy, where her main duties included cost analysis, allocation and revision of annual budgets, competitor analysis & monitoring, and forecasting and general accounting.

    She has an architecture degree from the University of Florence, Florence, Italy.

    Raffaella loves music, theatre and cinema. She is very interested in traveling, sports, cooking and reading.

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    Natalia Julio

    Media Business Director, Portugal

    Natalia Julio

    Media Business Director, Portugal

    As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

    Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

    When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

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    Onno Seelen

    Managing Director, Netherlands

    Onno Seelen

    Managing Director, Netherlands

    Onno has been with MAGNA since 2010. With 15 years of experience in both media sales and buying, he is responsible for all media buying activities in the Netherlands. Before MAGNA, Onno built his career as sales manager at a media vendor - but the opportunity to move to "the other side of the table" was tempting. Within 6 years Onno developed MAGNA from a relatively small buying unit to a impressive buying/planning strategy department encompassing buying, as well as Radio, TV, OOH and Print planning. Today MAGNA is the number 2 buying group in the Netherlands and facilitates its partner agencies (UM/Initiative/Traffic4U) to implement all their media strategies at the best possible price and quality. Next to that, MAGNA focuses on creating added value to media investments, the realization of (procurement) savings and creating opportunities for innovative media initiatives and their implementation.

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    Andreas Rommel

    Managing Partner, Germany

    Andreas Rommel

    Managing Partner, Germany

    Andreas is with MAGNA since 2012 as Managing Partner and responsible for all media buying activities. He has 19 years of experience in media agencies.

    After 13 years at GroupM and Mindshare with various experiences in controlling, media planning, TV implementation planning and finally in leading the digital media buying, he is now responsible for all buying and trading related questions for all German UM offices and market lead for MAGNA.

LATAM Leadership

APAC Leadership

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    Gurpreet Singh

    Managing Director, APAC

    Gurpreet Singh

    Managing Director, APAC

    Gurpreet leads the strategic investment & trading function for Mediabrands in Asia. He took up the regional lead role for MAGNA in 2012 when MAGNA was being redefined with a new vision, new practices and new global/regional leadership. Since then he has been instrumental in successfully setting up a cohesive network of trading teams across all markets in Asia, significantly improving buying performance of key clients, making significant contribution in improving the agency’s programmatic trading offer through key strategic partnerships & achieving a superior trading practice for Mediabrands in Asia.

    Prior to his role at MAGNA, Gurpreet was General Manager of Mediabrands Malaysia for 5 years where he was part of the core team which led Malaysia’s explosive growth by 3 times in 4 years moving from the No. 8 to No. 2 position in the market. As part of his general management role, he was also leading the trading function for Malaysia & managed some diversified services as well.
    Before Mediabrands Malaysia, he was General Manager at FCB Malaysia heading the media department for 2 years. Prior to that, he was heading the FCB Lodestar Media team in Delhi, India.

    Throughout his career, Gurpreet has experienced all facets of advertising working across multiple functions in full service & media specialist agencies. This helped him build multiple skills & a holistic perspective in his thinking.

    Gurpreet has studied in MICA, India’s top communication school after his post-graduation degree in pure sciences.

    He lives in Kuala Lumpur with his wife & son but travels the whole world for business & pleasure.

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    Anita Yeong

    Head of Trading, Singapore

    Anita Yeong

    Head of Trading, Singapore

    Anita Yeong, a woman who has always been able to find multiple ways of skinning the media cat, often looks for value instead of just hard costs. In a duopoly driven Singapore media economy, her role to find appropriate leverages to extract best value for clients is important in the success of IPG MediaBrands.

    Prior to joining MAGNA as the Head of Trading, Anita rose through the ranks at OMD Singapore starting out as a Planner to a Joint Managing Partner. Her illustrious last tenure saw her unfailing leadership which culminated to gaining a seat at the marketing table for key accounts as she delivered unsurpassed YOY media investment ROI ranging to double digit savings.

    Anita is also a proponent of long-term gains through a win-win partnership philosophy. In a zero sum client - media environment, her trading strategies are nuanced and multi-layered, as she has deep knowledge of the fact that what works for one client may not work for another. Thus, demonstrating the depth of her knowledge and experience in a complex media environment.

    Anita holds an Executive Masters of Science in Marketing from Baruch College, City University of New York.

    Anita is a multiple award winner and was nominated as the first Young Media Strategist in the industry in 1999. Since then, she has won countless awards in the last 2 decades of her career. The last being 2014 Media Person of the Year at the Singapore Media Awards.

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    Manee Sae-Eabe

    Managing Director, Thailand

    Manee Sae-Eabe

    Managing Director, Thailand

    As Managing Director at MAGNA, Manee oversees strategic investment of $213 million in media billings for IPG Mediabrands Thailand. Manee has been working with all media suppliers over the past 20 years, and has helped to strengthen the connection for IPG Mediabrands.

    With her strong connection and relationship with media vendors, Manee has strategically taken an opportunity in trading business with top media vendors of Thailand. Also, she has created successful strategic content with media vendors; including DANCE YOUR FAT OFF and HIDDEN SINGER THAILAND. Also, she did a successful partnership project in PR support for launching of THE VOICE THAILAND. Moreover, her visions and experiences can help media vendors in terms of consulting, especially during rising of digital TV in Thailand.

    Prior to joining MAGNA, Manee served as a Communication Channel Planning Director, looking after strategy for many key businesses; such as Unilever, Coca-Cola, Johnson & Johnson, Cerebos, True/CP Group and the Banking business of Siam Commercial Bank. Her highly-devoted working style has contributed to remarkable work and ideas for her clients over the past 20 years.

    Early in her career, Manee had a profound understanding about consumer insights since she graduated with a BA degree of Statistics and Computer Science from Ramkamhaeng, and she worked for Lintas Thailand in the Research Department for 4 years.

    Manee came from Southern of Thailand and is now living in Bangkok with her family. She is talented and enjoys cooking and baking cakes.

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    Venkatesh S

    SVP, Media, India

    Venkatesh S

    SVP, Media, India

    Venkatesh currently leads the intelligence practice at MAGNA in India. Venkatesh’s responsibilities are to liaise with other South Asian markets to extend the footprint of MAGNA Intelligence. He is also responsible for research procurement and fronts pricing during new business acquisition in the region.

    Prior to his current role at MAGNA, he was heading procurement for ITC - one of the largest advertisers for IPG Mediabrands. He was part of senior management and played a critical role in devising procurement strategy for the agency.

    Preceding this as Head of CTG at Group M, Venky was accountable for over 40% of the trading in the Southern part of India.

    Venky’s 28 years of experience across manufacturing, banking & advertising has seasoned him to embrace change, build open & honest relationships and be determined & passionate to do more with less.

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    Victor Corones

    Managing Director, Australia

    Victor Corones

    Managing Director, Australia

    Victor Corones is the Managing Director of MAGNA, Australia and Chief Investment Officer of IPG Mediabrands Australia. He has more than 24 years of media experience and has world-class skills centering on media and consumer trends, negotiation and highly effective media planning and implementation across all channels.

    In 2005, Victor joined UM as Investment Director on Unilever overseeing media planning and buying. For three years he delivered outstanding negotiation and buying results, giving him the perfect credentials to be appointed UM’s National Investment Director in 2008. This recognition was further cemented within the Mediabrands family when Victor became the MAGNA lead for Australia in April 2011, when he launched the new division and now oversees all key client negotiations across the IPG Mediabrands Australia group of businesses.