THE BRAND SAFETY EFFECT

CONSUMERS VIEW NON-BRAND SAFE ADS AS AN INTENTIONAL ENDORSEMENT BY THE BRAND, ACCORDING TO NEW STUDY BY CHEQ, MAGNA AND IPG MEDIA LAB The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement NEW YORK – October 24, …

Press Releases

SPONSORED LENSES SPUR MORE ATTENTION AND ENGAGEMENT THAN PAID ADS EVEN WHEN SHARED, ACCORDING TO NEW STUDY

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands LOS ANGELES – October 24, 2018 – Sponsored Lenses (AR) are more effective than traditional pre-roll ads, according to “The Power of Camera Advertising,” a study by Snapchat in partnership with MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, …

Press Releases

The Humans vs. the Machines

MACHINE LEARNING DRAMATICALLY INCREASES BRAND FAMILIARITY, BRAND INTEREST, AND PURCHASE CONSIDERATION ACCORDING TO NEW STUDY BY MAGNA, IPG MEDIA LAB, AND TRUE[X] LOS ANGELES – September 19, 2018 – Machine learning technology makes advertisers dramatically more effective at identifying and targeting the most receptive consumers, significantly increasing purchase intent as well as other KPIs, according …

The Age of the Creator: Promoting in a Social Environment

by TYLER VAUGHT and MEGHANN ELRHOUL. Published by TWITTER on 21 June 2018. The Power of Creators on Twitter By ‎@tylervaught‎ and ‎@megel‎ Thursday, 21 June 2018     The concept of brands partnering with creators to produce ads is not something new. Take a scroll through the numerous social feeds on your phone and you are bound to …