Press Releases

The Anatomy of a Video Experience

NEW STUDY BY MAGNA, IPG MEDIA LAB AND VEVO REVEALS THE FACTORS THAT DRIVE VIEWER CHOICE FOR DEVICE AND VIDEO SELECTION “The Anatomy of a Video Experience” Provides Insights for Advertisers on How Best to Deliver Brand Messages to Receptive Audiences across Devices   NEW YORK – March 11, 2020 – It’s no secret that …

Press Releases

Quantifying TV Viewability

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable NEW YORK–According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to …

Press Releases

Solving Brand Suitability

NEW STUDY FROM MAGNA REVEALS IMPACT OF HUMAN-IN-THE-LOOP CONTEXTUAL TARGETING ON SOLVING BRAND SUITABILITY AND DRIVING MORE EFFECTIVE OUTCOMES The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability   LOS ANGELES – October 17, 2018 – “Human in the loop” contextual targeting – which …

The consumer take on Data + Ad personalization

MAGNA and the IPG Media Lab partnered with Verizon Media to explore the consumer POV on data privacy and ad personalization.  The research included extensive testing of personalized ad experiences on mobile devices – 39 scenarios of varying levels of personalization to be exact. A separate set of 1,000 online interviews were conducted to explore …

NEW STUDY REVEALS SIGNIFICANT DIFFERENCES IN AD RECEPTIVITY FOR DIGITAL AUDIO LISTENERS VS. DIGITAL VIDEO VIEWERS

“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …