THE SENTIMENT DRIVEN CONSUMER JOURNEY

 Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action NEW YORK, NY – January 31, 2019 – According …

LINEAR TV ERODING DUE TO A POOR VALUE EXCHANGE, NOT COST

“Reaching the ‘Un-Reachable’” Explores and Debunks 5 Myths About Those Who Watch Little to No Linear Television   NEW YORK – January 25, 2019 – Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands …

Engaging the Mind

NEW STUDY FROM MAGNA AND IPG MEDIA LAB SHOWS CONSUMERS PREFER ADVERTISING ON CONNECTED TV DEVICES AS COMPARED TO LINEAR TV   Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands NEW YORK – December 21, 2018 – As the advertising industry has previously noted, ads served on Connected TV devices (CTV) tend to …

THE BRAND SAFETY EFFECT

CONSUMERS VIEW NON-BRAND SAFE ADS AS AN INTENTIONAL ENDORSEMENT BY THE BRAND, ACCORDING TO NEW STUDY BY CHEQ, MAGNA AND IPG MEDIA LAB The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement NEW YORK – October 24, …

Press Releases

SPONSORED LENSES SPUR MORE ATTENTION AND ENGAGEMENT THAN PAID ADS EVEN WHEN SHARED, ACCORDING TO NEW STUDY

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands LOS ANGELES – October 24, 2018 – Sponsored Lenses (AR) are more effective than traditional pre-roll ads, according to “The Power of Camera Advertising,” a study by Snapchat in partnership with MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, …