Press Releases

Solving Brand Suitability

NEW STUDY FROM MAGNA REVEALS IMPACT OF HUMAN-IN-THE-LOOP CONTEXTUAL TARGETING ON SOLVING BRAND SUITABILITY AND DRIVING MORE EFFECTIVE OUTCOMES The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability   LOS ANGELES – October 17, 2018 – “Human in the loop” contextual targeting – which …

The consumer take on Data + Ad personalization

MAGNA and the IPG Media Lab partnered with Verizon Media to explore the consumer POV on data privacy and ad personalization.  The research included extensive testing of personalized ad experiences on mobile devices – 39 scenarios of varying levels of personalization to be exact. A separate set of 1,000 online interviews were conducted to explore …

NEW STUDY REVEALS SIGNIFICANT DIFFERENCES IN AD RECEPTIVITY FOR DIGITAL AUDIO LISTENERS VS. DIGITAL VIDEO VIEWERS

“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …

The Impact of Culture (Canada)

CULTURE-FOCUSED ADS INCREASE BRAND RELEVANCY AND CONSUMER PURCHASE INTENT IN CANADA, ACCORDING TO NEW STUDY BY TWITTER, MAGNA, AND IPG MEDIA LAB Canadian Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach Traditionally, brands sell products through brand-centric messaging. Yet as cultural events gain …