NEW YORK – April 1, 2019 – MAGNA, the centralized investment, innovation and intelligence division of IPG Mediabrands, today announced that veteran media investment executive Dani Benowitz has been promoted to U.S. President, MAGNA.
Benowitz previously served as Executive Vice President, Integrated Investment, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients. She worked closely with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. Her new role expands her duties, designating her as the senior-most media negotiator for IPG Mediabrands in the U.S. market. She will also lead MAGNA’s Intelligence unit – which produces a suite of studies (ad spending forecasts, media trials and media economy reports) that explore various advertising/marketing trends and challenges – and its Innovation unit, which works to identify, understand, and activate emerging media and tech-enabled solutions. In her new role, Benowitz will continue to work out of the company’s headquarters in New York, and she will report to MAGNA’s Global President, Andy Zonfrillo.
“This is a well-deserved promotion, that will be welcomed across our organization, and in the industry overall,” said IPG Mediabrands Chairman and CEO, Philippe Krakowsky. “Dani is recognized as a strong and smart negotiator by major media owners. She is the consummate partner to our agency teams. Dani is also a change agent, who has never been afraid to challenge industry conventions, which is why I am confident she will lean in to our efforts to increasingly use data to inform our understanding of audiences, as well as our marketplace decisions.”
Benowitz’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency. She joined MAGNA as EVP, Integrated Investment in 2016.
“There are many conversations about measurement and standardization happening this Pre-Upfront season and those are important work streams for the future of television,” Benowitz explained. “However, when I think about our clients and what is important to them, the first thing that comes to mind is delivering the right message to the right person in environments where specific audience segments are most receptive to the message. At IPG Mediabrands, we are strongly positioned with our data set – powered by Acxiom – to move us towards buying inventory in this Upfront based on High Value Audiences. People-based audience buying for linear, Addressable and OTT will be a large part of that strategy, and I am excited to be leading that charge on behalf of our clients, and in partnership with the teams at our agencies.”
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness. To access full reports and databases or to learn more about our subscription-based research services, contact firstname.lastname@example.org.
About IPG Mediabrands
IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 12,000 marketing communication specialists in more than 130 countries.
Full-service and global agencies within the IPG Mediabrands network include UM and Initiative. Additional leading brands and specialist business units include Cadreon, Healix, IPG Media Lab, MAGNA, Orion Holdings, Rapport and Reprise. For more information, please visit www.ipgmediabrands.com.