NEW STUDY BY MAGNA & IPG MEDIA LAB FINDS OPTIMIZING CREATIVE EXECUTIONS BASED ON PURCHASE JOURNEY MORE EFFICIENTLY GUIDES CONSUMERS TOWARDS PURCHASE BY +14 PERCENT

Study Explores How Ad Optimization Accelerates Progression Through the Purchase Journey & Debunks Traditional Purchase Funnel New York, NY – March 11, 2021 – Understanding consumer behavior and how best to appeal to consumers at each stage of the purchase journey has long been an industry focus in the media, technology and retail spaces. A …