Our Publications
MAGNA Intelligence is the go-to source on advertising and media for Wall Street and 30+ major media companies. MAGNA ad forecasts have set the industry standard since 1950.
ALL PUBLICATIONS
GLOBAL ADVERTISING FORECAST
December 4, 2017
Our global advertising reports, published since 2009, monitor, analyze and forecast media owners advertising revenues in 73 countries and across every media category (television, digital, print, radio, outdoor, and multiple sub-categories). It provides 15 years of historical estimates and 5-year forecasts that are updated twice a year (June, December).
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US AD FORECASTS
December 5, 2016
MAGNA’s US Ad Forecasts (Media Owner Advertising Revenue Forecasts) have been published since 1950 (by the legendary Bob Coen). They remain the deepest, most granular and most trusted source on the US advertising market place, frequently quoted by the financial media (WSJ, Bloomberg) and by analysts. The report provides advertising revenue estimates and forecasts for 30+ media categories between 1980 and 2019; it is updated on a quarterly basis.
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GLOBAL INFLATION REPORT
November 14, 2016
The MAGNA Inflation Report monitors and forecasts CPM inflation across 50+ markets and 8 media categories (free TV, pay TV, newspapers, magazines, radio, OOH, online display, online video). It is updated three times a year.
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MEDIA ACCESS QUARTERLY
October 26, 2016
The MAQ provides historical data on media distribution and media device ownership in the US. It also provides insights and forecasts on the evolution of television and digital media: technology trends, MVPD subscriptions, OTT, “cord cutting”, VOD, DVRs, mobile media.
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THE PROGRAMMATIC REPORT
October 3, 2016
Our Programmatic reports include estimates and long-term forecasts for programmatic transactions in digital media across 20+ key markets in North America, Europe, APAC and Latin America. Since its first edition in 2013, the Programmatic Report of MAGNA has been the leading publication on the topic of programmatic and automation in the media industry. The core report is updated once a year (September) while a second report is published in the spring focusing on key topics.
