By LINDSAY RITTENHOUSE. Published by ADWEEK on 1 April 2019.
Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment.
Benowitz has been in her prior role since January 2016 and served as evp, managing director of integrated investment for 16 years at IPG’s UM before, which she first joined in 2003. At Magna, she’s credited with playing a key role in media negotiations on behalf of IPG Mediabrands’ clients, working closely with UM’s investment teams on brands including Coca-Cola, Johnson & Johnson and BMW and with Initiative on clients such as Amazon, Merck and Liberty Mutual.
Her new title expands her responsibilities, making her the most senior media negotiator for IPG Mediabrands in the U.S. Benowitz will also be responsible for leading Magna’s “intelligence” and “innovation” units, which produce studies on trends such as ad spending forecasts, media trials and media economy reports, and which aims to identify, understand and develop emerging media tech solutions, respectively.
Benowitz will continue to work out of Magna’s New York headquarters, reporting to global president Andy Zonfrillo.
“When I think about our clients and what is important to them, the first thing that comes to mind is delivering the right message to the right person in environments where specific audience segments are most receptive to the message,” Benowitz said in a statement, adding that her appointment is perfectly timed to the upcoming Upfronts. “At IPG Mediabrands, we are strongly positioned with our data set … to move us toward buying inventory in this Upfront based on high-value audiences.”
Benowitz’s career spans nearly 30 years and includes stints in TV sales and at agencies such as WPP’s Mindshare, J. Walter Thompson (now Wunderman Thompson) and Grey.
“This is a well-deserved promotion,” said IPG Mediabrands chairman and CEO Philippe Krakowsky. “Dani is recognized as a strong and smart negotiator by major media owners. … Dani is also a change agent, who has never been afraid to challenge industry conventions, which is why I am confident she will lean into our efforts to increasingly use data to inform our understanding of audiences as well as our marketplace decisions.”