MAGNA GLOBAL ADVERTISING FORECASTS – JUNE 2021

GLOBAL ECONOMIC RECOVERY BRINGS RECORD AD MARKET GROWTH KEY FINDINGS Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%). Advertising activity is fueled by (1) economic recovery (global GDP +6.4%) benefitting … Continue reading MAGNA GLOBAL ADVERTISING FORECASTS – JUNE 2021