By JEANINE POGGI. Published by ADAGE on March 26, 2020. Agency expects 2.8 percent decline in U.S. ad sales, down from previous forecast of 6.6 percent growth Magna slashed its advertising forecast for 2020 as marketers continue to grapple with the coronavirus pandemic. The agency now expects a 2.8 percent decline in U.S. ad sales this year; …
By RAHUL SACHITANAND. Published by CAMPAIGN ASIA. And that’s the good news, according to a Magna Global report, as the crisis hammers spending across all formats. Global digital advertising is likely to slow down to single-digit growth this year, compared to over 20% per year in recent years, according to a new report from Magna, the …
MAGNA – US AD SPEND FORECAST – MARCH 2020 UPDATE TEN KEY TAKEAWAYS In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% …
By SUZANNE VRANICA. Published by WALL STREET JOURNAL on 26 March 2020. Magna expects U.S. ad spending to decline 2.8% this year, buffered partly by political-ad buys; possible economic rebound in second half Magna is cutting its TV ad forecast, due in part to the lack of sports programming. Sports leagues, including the National Hockey …
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