Media Trials

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

By SHOSHANA WODINSKY.  Published by ADWEEK on 17 October 2019. It’s an approach that drives clicks and conversions   When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based contextual data company Zefr and the advertising analytics outfit Magna, media buyers could …

Press Releases

Solving Brand Suitability

NEW STUDY FROM MAGNA REVEALS IMPACT OF HUMAN-IN-THE-LOOP CONTEXTUAL TARGETING ON SOLVING BRAND SUITABILITY AND DRIVING MORE EFFECTIVE OUTCOMES The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability   LOS ANGELES – October 17, 2018 – “Human in the loop” contextual targeting – which …

Startups’ TV Advertising Soars in New Report

By NAT IVES. Published by THE WALL STREET JOURNAL on 19 September 2019. Direct-to-consumer marketers continue to expand beyond their digital roots Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S. So-called direct-to-consumer marketers …

MAGNA ADVERTISING FORECASTS (FALL 2019 UPDATE)

US Advertising Market Grows by +8% in First Half as Tech Spend Continues to Fuel Editorial Media Contact: scott.berwitz@mbww.com   KEY FINDINGS Based on its analysis of media owner’s financial reports, MAGNA finds that the US ad market place (net advertising revenues) grew by almost +8% in the first half of 2019 (+7.6% to $107 …