By The AD Club of New York. Published on 8 April 2019. Tell us how your mentor has supported and elevated your career. This is tricky for me to answer. As a first-generation college graduate, I was unaware of what a mentor or sponsor was/could do for my career development. I’ve always been an observational …
Amazon more than doubled its ad revenue in 2018, new report says By NAT IVES. Published by THE WALL STREET JOURNAL on 5 April 2019. Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup and the midterm elections—as well as demand for …
By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …
By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …
MAGNA ADVERTISING FORECAST (SPRING 2019) TOP STORIES Fourth Quarter 2018 Recorded Strongest Advertising Growth in 18 years (+12%) Driven by Digital, Audio and OOH. MAGNA Predicts a Tenth Consecutive Year of Growth for Advertising Revenues in 2019. Digital Ad Sales will Grow +12% in 2019, While Linear Ad Sales to Shrink -5%. Amazon Becomes …
