Mergers and acquisitions are an overarching trend in the media world, and have made our list the multiple years in a row. In 2019, M&A activity was primarily focused on two main areas: More traditional media companies seeking to strengthen their offerings in order to compete with Internet giants like Google and Facebook (Viacom and …
By LUCAS SHAW. Published by BLOOMBERG on 9 Dec. 2019. Global TV advertising sales fell almost 4% in 2019, the steepest drop since the depths of the economic recession in 2009, in the latest sign that advertisers are following viewers to the internet. Declines in TV viewership have suppressed the medium’s advertising dollars, according …
US AD MARKET REMAINS STRONG BUT REST OF THE WORLD SLOWS DOWN Press Contact: scott.berwitz@mbww.com US Media Owners’ Total Advertising Revenues Grew by a Stronger-than-Expected +5.1% in 2019 to $224 billion (excluding cyclical: +7.2%). Linear Ad Sales Declined by -6% This Year While Digital Ad Sales Continued to Grow Double Digits (+16%). MAGNA expects More …
By NAT IVES. Published by THE WALL STREET JOURNAL on 9 Dec. 2019. Magna anticipates a slowing economy, reduced digital growth and a challenge for national TV The 2020 elections and the Olympic Games in Tokyo will boost ad spending in the U.S. next year, helping to power growth that would otherwise falter, according to a …
Project managers Lisa Kimura and Prayushi Amin share key findings from our latest media trial, Solving Brand Suitability. Read the full report
