A new study showed that use of multiple formats was more effective than sticking with a single format By David Cohen. Published by Adweek on 9 July 2020. Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on …
Study Reveals Delivering a Mix in Ad Formats Creates Better Storytelling, Drives Intent to Take Action & Leads to Higher ROI NEW YORK – July 9, 2020 – Now more than ever advertising budgets are fixed, leaving the bulk of advertisers questioning whether to spend more on a single ad format or spread budget across …
NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …
By SARA JERDE. Published by ADWEEK on 15 June 2020. The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020 The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, …
By JEANINE POGGI. Published by AD AGE on 15 June 2020. U.S. ad revenue now expected to decline 4.3 percent this year, following March forecast of 2.8 percent drop Magna is further slashing its ad sales outlook for 2020 in the wake of the coronavirus pandemic. The agency now expects a 4.3 percent decline …
