With everything from legalized sports betting to consumer data regulations, 2018’s media headlines were anything but dull. We’ve rounded up the top news from this year for your convenience and enjoyment: 2018 saw the first real increases in the transparency in the programmatic ecosystem. It has been a talking point for years, but this …
by CLAIRE ATKINSON. Published by NBC NEWS on 3 Dec. 2018. Midterm political campaigns spent an unprecedented $4 billion in 2018, a 43 percent jump since the last election cycle. The robust economy and midterm elections contributed to a significant spike in ad spending this year, making 2018 the strongest year for growth since 2010, …
by ALISON WEISSBROT. Published by ADEXCHANGER on 3 Dec. 2018. GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. Magna, which measured 2018 in retrospect, said global ad spend grew by a record …
Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and …
by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …
