By Sheila Dang. Published by Reuters on 16 Sept. 2020. Sept 16 (Reuters) – The U.S. advertising market will begin to stabilize in the second half of this year as political ad spending piles up in an election year, and brands continue to pour money into digital advertising, according to a forecast on Wednesday from …
RECORD POLITICAL AD SPEND WILL MITIGATE MARKET DECLINE IN SECOND HALF Press Contact: Zinnia Gill (zinnia.gill@mbww.com) Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence KEY TAKEAWAYS MAGNA analysis reveals that advertising sales decreased by -7.2% in the first half of 2020, including the impact of cyclical events, as resilience in digital media advertising sales …
By Mónica Marie Zorilla. Published by Adweek on 10 September 2020. Giveaways and recommendations help drive brand awareness Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage …
NEW YORK – September 10, 2020 – A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences …
Descarga el estudio / Download the report Que las marcas se involucren con la cultura, es casi tan importante como lograr una percepción positiva. México, 9 de Septiembre, 2020 – “El Impacto Cultural: lo que significa para las marcas en la actualidad”, el nuevo estudio publicado por Twitter, MAGNA e IPG Media Lab, analiza la visión …
