Real talk with magna global: Programmatic Report

Luke Stillman, SVP of Digital Intelligence and author of the Programmatic Report, joins Max Seippel (Manager, Audience Intelligence) to discuss “Leveraging Data in New Ways.” Real Talk with MAGNA Global, Intelligence Reports from MAGNA on Vimeo. Learn more about the Programmatic Report

Press Releases

NEW STUDY REVEALS SIGNIFICANT DIFFERENCES IN AD RECEPTIVITY FOR DIGITAL AUDIO LISTENERS VS. DIGITAL VIDEO VIEWERS

“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …

Press Releases

The Impact of Culture (Canada)

CULTURE-FOCUSED ADS INCREASE BRAND RELEVANCY AND CONSUMER PURCHASE INTENT IN CANADA, ACCORDING TO NEW STUDY BY TWITTER, MAGNA, AND IPG MEDIA LAB Canadian Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach Traditionally, brands sell products through brand-centric messaging. Yet as cultural events gain …