Thought Leadership

OPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME

By DAVID COHEN.  Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …

The Sentiment Driven Consumer Journey

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action NEW YORK, NY – January 31, 2019 – According …

A NEW MARKET RESEARCH BY MAGNA AND RAPPORT: OUT-OF-HOME OUTPERFORMS

Contact: scott.berwitz@mbww.com (Press), Vincent.letang@magnaglobal.com TOP STORIES While other traditional media sectors are struggling to reach consumers in this digital age, out-of-home (OOH) advertising is leveraging technology to innovate, remain relevant and attract new advertisers. As a result, OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last …