MAGNA SLASHES 2020 AD FORECAST DUE TO CORONAVIRUS OUTBREAK

By JEANINE POGGI. Published  by ADAGE on March 26, 2020. Agency expects 2.8 percent decline in U.S. ad sales, down from previous forecast of 6.6 percent growth Magna slashed its advertising forecast for 2020 as marketers continue to grapple with the coronavirus pandemic. The agency now expects a 2.8 percent decline in U.S. ad sales this year; …

MAGNA FORECASTS V-SHAPED RECOVERY FOR THE US ADVERTISING MARKET

MAGNA – US AD SPEND FORECAST – MARCH 2020 UPDATE TEN KEY TAKEAWAYS In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% …