Thought Leadership

MAGNA US ADVERTISING FORECASTS – SEPTEMBER 2020 UPDATE

RECORD POLITICAL AD SPEND WILL MITIGATE MARKET DECLINE IN SECOND HALF Press Contact: Zinnia Gill (zinnia.gill@mbww.com) Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence KEY TAKEAWAYS MAGNA analysis reveals that advertising sales decreased by -7.2% in the first half of 2020, including the impact of cyclical events, as resilience in digital media advertising sales …

Media Trials

Video Ads and Brand Experiences Work Better Together in Streaming

By Mónica Marie Zorilla. Published by Adweek on 10 September 2020. Giveaways and recommendations help drive brand awareness Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage …

Press Releases

ROKU, MAGNA AND IPG MEDIA LAB STUDY REVEALS ADVERTISERS BENEFIT 4X FROM BRAND EXPERIENCES THAT HELP CONSUMERS FIND FREE CONTENT

NEW YORK – September 10, 2020 – A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences …

Press Releases

Los consumidores prefieren a las marcas que son culturalmente relevantes: Twitter, Magna e IPG Media Lab

Descarga el estudio / Download the report Que las marcas se involucren con la cultura, es casi tan importante como lograr una percepción positiva.  México, 9 de Septiembre, 2020 – “El Impacto Cultural: lo que significa para las marcas en la actualidad”, el nuevo estudio publicado por Twitter, MAGNA e IPG Media Lab, analiza la visión …