Luke Stillman, SVP of Digital Intelligence and author of the Programmatic Report, joins Max Seippel (Manager, Audience Intelligence) to discuss “Leveraging Data in New Ways.” Real Talk with MAGNA Global, Intelligence Reports from MAGNA on Vimeo. Learn more about the Programmatic Report
Project manager Lisa Kimura and Kara Manatt (SVP, Intelligence Solutions & Strategy) discuss our most recent media trial: Ad Receptivity, Deconstructed. Research conducted in collaboration with IPG Media Lab and Pandora. Real Talk with MAGNA Global, Media Trials from MAGNA on Vimeo.
By Oliver McAteer. Published by CAMPAIGN US on 4 June 2019. Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad receptivity, according to a new study by MAGNA and IPG Media Lab in partnership with Pandora. …
“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …
CULTURE-FOCUSED ADS INCREASE BRAND RELEVANCY AND CONSUMER PURCHASE INTENT IN CANADA, ACCORDING TO NEW STUDY BY TWITTER, MAGNA, AND IPG MEDIA LAB Canadian Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach Traditionally, brands sell products through brand-centric messaging. Yet as cultural events gain …
