Magna Predicts US OTT Ad Revenues Will Double By 2020

By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top.   Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …

U.S. AD REVENUE GROWTH TO SLOW IN 2019: MAGNA

By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …

Search and Out-of-Home Growth Boost Ad Market to New Heights

MAGNA ADVERTISING FORECAST (SPRING 2019)   TOP STORIES Fourth Quarter 2018 Recorded Strongest Advertising Growth in 18 years (+12%) Driven by Digital, Audio and OOH. MAGNA Predicts a Tenth Consecutive Year of Growth for Advertising Revenues in 2019. Digital Ad Sales will Grow +12% in 2019, While Linear Ad Sales to Shrink -5%. Amazon Becomes …