Top Trends of 2019

Mergers and acquisitions are an overarching trend in the media world, and have made our list the multiple years in a row. In 2019, M&A activity was primarily focused on two main areas: More traditional media companies seeking to strengthen their offerings in order to compete with Internet giants like Google and Facebook (Viacom and …

TV Industry Suffers Steepest Drop in Ad Sales Since Recession

By LUCAS SHAW.  Published by BLOOMBERG on 9 Dec. 2019.   Global TV advertising sales fell almost 4% in 2019, the steepest drop since the depths of the economic recession in 2009, in the latest sign that advertisers are following viewers to the internet. Declines in TV viewership have suppressed the medium’s advertising dollars, according …

MAGNA ADVERTISING FORECASTS – WINTER 2019 UPDATE

US AD MARKET REMAINS STRONG BUT REST OF THE WORLD SLOWS DOWN Press Contact: scott.berwitz@mbww.com US Media Owners’ Total Advertising Revenues Grew by a Stronger-than-Expected +5.1% in 2019 to $224 billion (excluding cyclical: +7.2%). Linear Ad Sales Declined by -6% This Year While Digital Ad Sales Continued to Grow Double Digits (+16%). MAGNA expects More …