Top Trends of 2018

With everything from legalized sports betting to consumer data regulations, 2018’s media headlines were anything but dull.  We’ve rounded up the top news from this year for your convenience and enjoyment:   2018 saw the first real increases in the transparency in the programmatic ecosystem. It has been a talking point for years, but this …

MAGNA ADVERTISING FORECASTS (Winter 2018 Update)

Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and …

FORECASTERS TEMPER AD SPENDING ESTIMATES

by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images   Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …