MAGNA US Advertising Forecasts – March 2021

Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021   KEY TAKEAWAYS   MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …

ONLINE ADS ARE TURNING OFF CONSUMERS—HERE’S WHY

New report from Magna and IPG’s Mediahub finds less is more when it comes to marketers’ digital messages Some of the most common tactics used in online ads might actually alienate consumers and contribute to the public’s increasingly negative perceptions of advertising, a new study from Magna and IPG’s Mediahub has found. Dubbed “The Ins and …