New York, NY – April 12, 2021 – Accelerated adoption of e-commerce sales has led to a critical need for brands to shift how they reach and engage with people online. A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase …
Magna’s full-year projection is 2.3 percentage points, or $10 billion in ad revenue, stronger than its previous forecast in December As the U.S. gets back on track following a disastrous 2020, so will the country’s advertising industry. Total ad revenues will rise by billions of dollars, and most marketing channels will stabilize to, or grow …
Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 KEY TAKEAWAYS MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …
NEW DATA FROM MEDIAHUB & MAGNA PROVES THE NEED FOR CHANGE & THAT IN DIGITAL, LESS IS MORE New York, NY – March 23, 2021 – “The In’s and Out’s of Ad Sentiment” – a new study released today by Mediahub and MAGNA– finds that a number of the most common advertising tactics are actually …
New report from Magna and IPG’s Mediahub finds less is more when it comes to marketers’ digital messages Some of the most common tactics used in online ads might actually alienate consumers and contribute to the public’s increasingly negative perceptions of advertising, a new study from Magna and IPG’s Mediahub has found. Dubbed “The Ins and …
