LIFE AFTER COVID: GLOBAL AD MARKET TO RECOVER IN 2021 AFTER STEEP DOWNTURN IN 2020

MAGNA ADVERTISING FORECASTS – JUNE 2020 UPDATE Global Press Contact: zinnia.gill@mbww.com Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence Media Owner Linear Advertising Sales to Decrease by -16% Globally Amidst Global Recession While Digital Ad Sales Will Slow Down (+1%). Total Media Owner Advertising Revenues (Linear + Digital Formats) to Shrink by $42 billion …

Media Trials

The Power of Connecting with What’s Happening

By Taylor Ward, Research Manager, Twitter and Kara Manatt, SVP Group Director, Magna Intelligence.   Download the full report   For as long as mass media has existed, brands have had a seat at the table during major cultural moments. As viewers, we’ve come to expect to see our favourite sporting events and concerts brought …