By Michael Bürgi, Published by DigiDay It’s hard to dispute that TikTok is currently the hottest social platform given its massive user base is on track to be about 750 million by year’s end, according to eMarketer (TikTok said its base is more like 1 billion). But there are do’s and don’ts marketers (and the …
By Brian Steinberg, Published by Variety Running traditional ads on streaming services like Disney+, Netflix and Amazon can be difficult. Some advertisers may choose a different route by creating some of the programming those broadband services use to get people to subscribe in the first place. A new study from Interpublic Group’s Magna media-research unit …
By David Cohen, Published by Adweek Social media can help them develop a two-way relationship with people, rather than just sharing their messages Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they “talk the talk,” and they must …
By David Cohen, Published by Adweek Respondents found them to be more informative and useful than pre-roll Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented …
By Michael Bürgi, Published by Digiday Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the connected TV providers that offer ads, according to a new study about to be released by IPG’s Magna unit …
