By Robert Cameron, Published by Branding in Asia The APAC advertising market is concentrated around China and Japan, which combine to represent 70% of total regional ad spend and ad revenues. According to new data from Magna’s Global Advertising Forecast, the global economy has recovered in line with expectations (GDP +5.9% vs +6.4% …
By Ella Sagar, Published by Mediatel Global adspend and revenue are growing faster than previously thought, according to forecasts by three of the world’s biggest media-buying networks. WPP’s Group M, Publicis Groupe’s Zenith and IPG’s Magna published reports today that found economic recovery, growing demand across categories, new business formations and scaling digitisation …
By Joe Mandese, Published by MediaPost The U.S. and worldwide ad economies are now projected to expand at their fastest rate ever, according to a consensus, as well as individual estimates released this morning by three of Madison Avenue’s leading forecasting units. The new outlooks from IPG Mediabrands’ Magna, WPP’s GroupM, and Publicis Media’s Zenith …
Published by Campaign Asia A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China’s growth rate falters. The advertising sector has rebounded stronger than expected in 2021, with global adcspend growing by almost 22% to reach US$710 billion—representing the highest growth rate …
By Michael Bürgi, Published by Digiday In the latest chapter of the never-ending search for effectiveness married with efficiency, IPG’s MAGNA unit, through its MAGNA Media Trials arm, has joined forces with GumGum to study optimal times and ways to employ contextual targeting. Their ultimate revelation: it’s all about using context when the consumer’s …
