NEW INNOVATION MEASUREMENT INDEX SHOWS WHICH SECTORS ARE BOOMING—AND WHICH ARE STAGNANT

By Ethan Jakob Craft, Published in Ad Age.   The brainchild of IPG Media Lab and Magna, the new Innovation Velocity Gauge shows ‘territories’ like blockchain and cross-screen measurement in the lead   The concept of “innovation” can seem difficult to measure, leading IPG Media Lab and Magna to create the so-called “Innovation Velocity Gauge” …

GroupM ‘surprised’ as ad market outperforms agency forecasts

By Ella Sagar, Published by Mediatel   Global adspend and revenue are growing faster than previously thought, according to forecasts by three of the world’s biggest media-buying networks.   WPP’s Group M, Publicis Groupe’s Zenith and IPG’s Magna published reports today that found economic recovery, growing demand across categories, new business formations and scaling digitisation …