By I-HSIEN SHERWOOD. Published by ADAGE on 16 June 2019. Digital ads now account for more than half the worldwide market Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s …
By JON LAFAYETTE. Published by BROADCASTING & CABLE on 17 June 2019. Full-episode players and Hulu will capture $2.6B in 2020 While forecasting a decline in linear TV, media buyer Magna said that U.S. non-linear advertising sales by television companies will increase 22% to $2.6 billion in 2020. Non-linear advertising–including network full-episode players and Hulu–will …
By KELSEY SUTTON. Published by ADWEEK on 17 June 2019. TV ad spend remains ‘resilient’ as other traditional platforms see more dramatic losses As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna …
By Oliver McAteer. Published by CAMPAIGN US on 4 June 2019. Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad receptivity, according to a new study by MAGNA and IPG Media Lab in partnership with Pandora. …
By JOE MANDESE. Published by MEDIA POST on 21 May 2019. While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why many consumers prefer a brand. That’s the top-line conclusion of an extensive study released this week by Interpublic’s Magna and IPG …
