GLOBAL AD SALES GROWTH CONTINUES TO COOL IN 2019, MAGNA SAYS

By I-HSIEN SHERWOOD. Published by ADAGE on 16 June 2019. Digital ads now account for more than half the worldwide market Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s …

Non-Linear Sales a Growing Part of TV Revenue: Magna

By JON LAFAYETTE. Published by BROADCASTING & CABLE on 17 June 2019. Full-episode players and Hulu will capture $2.6B in 2020 While forecasting a decline in linear TV, media buyer Magna said that U.S. non-linear advertising sales by television companies will increase 22% to $2.6 billion in 2020. Non-linear advertising–including network full-episode players and Hulu–will …

Digital Advertising Growth Will Slow This Year, Magna Report Predicts

By KELSEY SUTTON.  Published by ADWEEK on 17 June 2019. TV ad spend remains ‘resilient’ as other traditional platforms see more dramatic losses As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna …