By KELSEY SUTTON. Published by ADWEEK on October 24, 2018. The study’s intent was to measure the quantifiable effects brand safety incidents have on consumer sentiment. Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content—and they tend to assume that ad placements alongside such …
By ALISON WEISSBROT. Published by ADEXCHANGER on October 16, 2018. Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report. (Magna did not …
By JEANINE POGGI. Published by AD AGE on October 15, 2018. Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it’s extremely cumbersome to buy audiences across OTT, connected …
By FRANK PALLOTTA. Published by CNN BUSINESS on October 12, 2018. New York (CNN Business) The NFL‘s flagging TV ratings over the past two years haven’t just been a business concern for the league and the networks that broadcast them; they’ve been a hot-button political issue for President Trump and his supporters, who’ve argued that the league was doomed so …
by Lindsay Rittenhouse. Published by ADWEEK on September 20, 2018. Half of that revenue expected to be in digital for the first time Magna sees total U.S. advertising sales hitting $207 billion in 2018. iStock Magna, IPG Mediabrands’ intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record …
