By SHOSHANA WODINSKY. Published by ADWEEK on 17 October 2019. It’s an approach that drives clicks and conversions When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based contextual data company Zefr and the advertising analytics outfit Magna, media buyers could …
By NAT IVES. Published by THE WALL STREET JOURNAL on 19 September 2019. Direct-to-consumer marketers continue to expand beyond their digital roots Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S. So-called direct-to-consumer marketers …
By BRADLEY JOHNSON. Published by AD AGE on 19 September 2019. IPG’s Magna raises 2019 U.S. ad projection to 4.1 percent from 3.0 percent What recession? Magna just raised its ad forecasts for 2019 and 2020. Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update …
by JOE MANDESE. Published by MEDIAPOST on 6 September 2019. Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands’ Magna unit this week. The research and marketplace intelligence unit projects U.S. podcast ad spending will reach $960 million next year and will top $1 …
By ROBERT ANDREWS. Published by BEET.TV on 25 August 2019. Watch the interview here. IPG Mediabrands’ media arm has been through the rise of programmatic ad exchanges and the emergence of private marketplaces which give enhanced control. Now it wants to bypass some ad exchanges and deal directly with publishers. In this video interview with …
