Magna Predicts US OTT Ad Revenues Will Double By 2020

By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top.   Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …