by DAVID COHEN. Published by AD AGE on 8 Jan. 2019. From changes in consumers’ use of technology to data advancements and corporate consolidation, 2018 brought a pace of change that was both unprecedented and unforgiving. I often describe the marketing business as existing in alternative realities. While rapid change and innovation continues, some parts …
by LINDSAY STEIN. Published by CAMPAIGN US on 21 Dec. 2018. The study also revealed that consumers have more positive emotional responses to CTV ads. Connected TV ads outperform those of linear TV with a 3.8 times higher retention rate, according to a new story from Magna and IPG Media Lab. The “Engaging the Mind: …
by CLAIRE ATKINSON. Published by NBC NEWS on 3 Dec. 2018. Midterm political campaigns spent an unprecedented $4 billion in 2018, a 43 percent jump since the last election cycle. The robust economy and midterm elections contributed to a significant spike in ad spending this year, making 2018 the strongest year for growth since 2010, …
by ALISON WEISSBROT. Published by ADEXCHANGER on 3 Dec. 2018. GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. Magna, which measured 2018 in retrospect, said global ad spend grew by a record …
by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …
