Google, Facebook Lead Digital’s March to Half of U.S. Ad Market

By Lucas Shaw. Published by BLOOMBERG on September 20, 2018. With new video services, their next phase of growth targets TV Politics bolster local, national TV, Magna Global report says Photographer: Jason Alden/Bloomberg Online advertising will account for more than half of all U.S. ad sales this year, according to a study, surpassing $100 billion …

Magna: OTT Will Reach $2 Billion In 2018

by Alison Weissbrot.  Published by ADEXCHANGER on September 20th, 2018. Advertisers are moving over the top. Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns will reach $800 million in 2018. The uptick in OTT investment is driven …

OTT AD REVENUE TO HIT OVER $2 BILLION IN 2018, MAGNA SAYS

By Jeanine Poggi. Published by AD AGE on September 20, 2018. As more people cut the traditional TV cord and turn to subscription services like Dish’s Sling TV or Hulu‘s live service, ad revenue for such so-called over-the-top services will reach just over $2 billion in 2018, up 40 percent from 2017, according to new projections out of Magna, a …

MACHINE LEARNING IMPROVES CAMPAIGN EFFECTIVENESS, STUDY SHOWS

by Lindsay Stein. Published by CAMPAIGN US on September 19, 2018. MAGNA, IPG Media Lab and true[X] teamed up on the research. Humans vs. machines. Who will win in the end? “The reality is that humans aren’t being replaced by machines; machines advance what humans operate today,” said Jamie Auslander, senior-VP of research and analytics at true[X]. …