FORECASTERS TEMPER AD SPENDING ESTIMATES

by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images   Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …

Media Trials

Consumers Think Unsafe Ad Placements Are Intentional, Study Finds

By KELSEY SUTTON. Published by ADWEEK on October 24, 2018. The study’s intent was to measure the quantifiable effects brand safety incidents have on consumer sentiment. Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content—and they tend to assume that ad placements alongside such …