By Calum Di Lieto, Published by PMW Research shows consumers are more engaged and attentive to audio advertising than they are to television. According to a study from Spotify and MAGNA, IPG’s global media investment and intelligence company, podcast listening mirrors television viewing habits, but brings with it a number of added advantages for marketers. …
Elijah Harris will serve as an advocate for media responsibility across all media types within Mediabrands. IPG-owned Magna created a new global role that will be charged with overseeing media responsiblity as the ad world looks to diversify its media spend and re-evaluate media strategies. Mediabrands vet Elijah Harris has been appointed exec VP, …
By Sabrina Sanchez, Published by Campaign A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation. “Diversity” is a term that encompasses many intersectional identities. Brands and media companies need to recognize those nuances better, according to a study conducted by NBCUniversal, Magna and Identity. The Deconstructing Diversity study, which …
By Brad Adgate, Published by Forbes Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated. In 2009 there were 210 scripted programs across all TV platforms, ten years later that figure more than doubled …
Published by MarTech Series Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently …
