Connected TV ads are more engaging than linear TV

by LINDSAY STEIN. Published by CAMPAIGN US on 21 Dec. 2018.   The study also revealed that consumers have more positive emotional responses to CTV ads. Connected TV ads outperform those of linear TV with a 3.8 times higher retention rate, according to a new story from Magna and IPG Media Lab. The “Engaging the Mind: …

FORECASTERS TEMPER AD SPENDING ESTIMATES

by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images   Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …