By Jack Neff, Published in AdAge The head of social platforms is one of Ad Age’s 2021 40 Under 40 honorees As the #StopHateForProfit boycott campaign against Facebook properties unfolded last year, Elijah Harris, 32, set out to create more lasting change. Then the global head of social media at Reprise, Harris worked …
By Michael Bürgi, Published by Digiday Ever been riveted by some gross viral video of someone popping pimples? Or gotten sucked into some disturbing trend of “challenge” videos on TikTok? You’re certainly not alone. Viral videos featuring visceral content of one form or another can generate millions of views for a platform in little …
By Alison Weissbrot, Published by Campaign The latest forecast from Magna shows that the ad spend rebound continues in the U.S. The economy is still recovering from COVID-19, but U.S. advertisers are ready to spend as people slowly resume normal activities. Magna revised its 2021 U.S. ad spend forecast upward on Monday as ad spend …
By Jason Lynch, Published by AdWeek Mid-term elections should help push next year’s haul past $300 billion, according to Magna While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according …
By Steve McClellan, Published by MediaPost IPG intelligence arm Magna has upgraded its 2021 U.S. ad economy growth forecast for a fourth time given what it said was greater-than-expected ad spending in the first half and a strong outlook for the second half. The firm now predicts that U.S. media owner ad revenues will grow …
