by JOE MANDESE. Published by MEDIAPOST on 6 September 2019. Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands’ Magna unit this week. The research and marketplace intelligence unit projects U.S. podcast ad spending will reach $960 million next year and will top $1 …
By ROBERT ANDREWS. Published by BEET.TV on 25 August 2019. Watch the interview here. IPG Mediabrands’ media arm has been through the rise of programmatic ad exchanges and the emergence of private marketplaces which give enhanced control. Now it wants to bypass some ad exchanges and deal directly with publishers. In this video interview with …
By KATHY DOYLE. Published by BROADCASTING & CABLE on 23 July 2019. I’ve spent my entire career in local media and I’ve seen this industry accomplish amazing things over the years. I’ve also seen tremendous and continuous changes to the local ecosystem that demand a relentless pursuit of evolution and innovation. And right now, the …
By I-HSIEN SHERWOOD. Published by ADAGE on 16 June 2019. Digital ads now account for more than half the worldwide market Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s …
By JON LAFAYETTE. Published by BROADCASTING & CABLE on 17 June 2019. Full-episode players and Hulu will capture $2.6B in 2020 While forecasting a decline in linear TV, media buyer Magna said that U.S. non-linear advertising sales by television companies will increase 22% to $2.6 billion in 2020. Non-linear advertising–including network full-episode players and Hulu–will …
