Published on Digiday This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe …
Published on Branding In Asia Search remains the largest portion of digital advertising revenues representing $101 billion in 2024 – making up 46% of total digital advertising budgets. MAGNA’s winter update of its Global Ad Forecast reports that media owners’ advertising revenues reached $933 billion in 2024, reflecting a 10% increase, consistent with mid-year projections. …
Published on The Media Leader Ad revenue in traditional media — TV, radio, publishing, OOH and cinema — is forecast to grow 4% to reach $274bn globally in 2024, according to Magna. In the December update to the Global Ad Forecast from the IPG Mediabrands division, this is the best performance in 14 years, discounting …
Published on Ad Age Ad Age deciphers recent reports from WPP’s GroupM, IPG Mediabrands’ Magna, Dentsu and Madison and Wall Santa arrived early with a flurry of 2024 advertising spend forecasts from various holding companies and analysts—WPP’s GroupM, for one, predicted that the global ad industry will surpass $1 trillion in total revenue for the …
Published on MediaPost Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some holiday tips that make it easier to catch their attention. Magna Media Trials …
