Media Trials

Consumers Think Unsafe Ad Placements Are Intentional, Study Finds

By KELSEY SUTTON. Published by ADWEEK on October 24, 2018. The study’s intent was to measure the quantifiable effects brand safety incidents have on consumer sentiment. Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content—and they tend to assume that ad placements alongside such …

Magna: Programmatic Video And Mobile Grow Up

By ALISON WEISSBROT. Published by ADEXCHANGER on October 16, 2018. Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report. (Magna did not …

FREEWHEEL LOOKS TO SCALE OTT ADVERTISING WITH NEW AD PRODUCTS

By JEANINE POGGI. Published by AD AGE on October 15, 2018. Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it’s extremely cumbersome to buy audiences across OTT, connected …

What the NFL’s TV ratings look like so far this season

By FRANK PALLOTTA. Published by CNN BUSINESS on October 12, 2018. New York (CNN Business) The NFL‘s flagging TV ratings over the past two years haven’t just been a business concern for the league and the networks that broadcast them; they’ve been a hot-button political issue for President Trump and his supporters, who’ve argued that the league was doomed so …