By Oliver McAteer. Published by CAMPAIGN US on 4 June 2019. Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad receptivity, according to a new study by MAGNA and IPG Media Lab in partnership with Pandora. …
By JOE MANDESE. Published by MEDIA POST on 21 May 2019. While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why many consumers prefer a brand. That’s the top-line conclusion of an extensive study released this week by Interpublic’s Magna and IPG …
By JOSH STERNBERG. Published by ADWEEK on 20 May 2019. One of the most prevalent conversations happening inside of marketing departments right now is figuring out how to align their brand with a cause or an issue. The cynic would say you can’t force a connection that doesn’t exist, so stick to what you’re …
Amazon more than doubled its ad revenue in 2018, new report says By NAT IVES. Published by THE WALL STREET JOURNAL on 5 April 2019. Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup and the midterm elections—as well as demand for …
By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …
