Media Trials

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

By SHOSHANA WODINSKY.  Published by ADWEEK on 17 October 2019. It’s an approach that drives clicks and conversions   When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based contextual data company Zefr and the advertising analytics outfit Magna, media buyers could …

Startups’ TV Advertising Soars in New Report

By NAT IVES. Published by THE WALL STREET JOURNAL on 19 September 2019. Direct-to-consumer marketers continue to expand beyond their digital roots Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S. So-called direct-to-consumer marketers …