By Olivia Parker. Published by CAMPAIGN ASIA on 13 March 2019. Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today. Andy Zonfrillo, the global president of IPG Mediabrands’ Magna, says that agencies are more critical to clients than ever. In …
By Joe Mandese. Published by MEDIA POST on 1 March 2019. In what may be the most in depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands’ Magna unit has published new data showing a pronounced stratification of linear TV consumption over time, with the oldest demographics expanding, but the youngest ones …
By DAVID COHEN. Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …
by JON LAFAYETTE. Published by BROADCASTING & CABLE on 25 Jan. 2019. A new study by two units of giant media buyer IPG Mediabrands takes a closer look at the growing number of consumers who watch little or no traditional linear TV and finds that many of them are older and more affluent than previously …
by DAVID COHEN. Published by AD AGE on 8 Jan. 2019. From changes in consumers’ use of technology to data advancements and corporate consolidation, 2018 brought a pace of change that was both unprecedented and unforgiving. I often describe the marketing business as existing in alternative realities. While rapid change and innovation continues, some parts …
