GroupM ‘surprised’ as ad market outperforms agency forecasts

By Ella Sagar, Published by Mediatel   Global adspend and revenue are growing faster than previously thought, according to forecasts by three of the world’s biggest media-buying networks.   WPP’s Group M, Publicis Groupe’s Zenith and IPG’s Magna published reports today that found economic recovery, growing demand across categories, new business formations and scaling digitisation …