Thought Leadership

OPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME

By DAVID COHEN.  Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …

Connected TV ads are more engaging than linear TV

by LINDSAY STEIN. Published by CAMPAIGN US on 21 Dec. 2018.   The study also revealed that consumers have more positive emotional responses to CTV ads. Connected TV ads outperform those of linear TV with a 3.8 times higher retention rate, according to a new story from Magna and IPG Media Lab. The “Engaging the Mind: …