Media Innovation to Propel the Ad Market Towards Trillion Mark Says Magna

Published on Branding In Asia Search remains the largest portion of digital advertising revenues representing $101 billion in 2024 – making up 46% of total digital advertising budgets. MAGNA’s winter update of its Global Ad Forecast reports that media owners’ advertising revenues reached $933 billion in 2024, reflecting a 10% increase, consistent with mid-year projections. …

Advertisers, Creators Raise Performance Across YouTube, Reddit

Published on MediaPost Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some holiday tips that make it easier to catch their attention. Magna Media Trials …

MAGNA: Ad Growth Looking Up

Published on Cynopsis Media This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What forces in the media have caused the increasing optimistic outlook? More than a year ago, we were expecting 2024 ad sales, including cyclical, to grow by +7.3%. Since then, due to better-than-expected economic environment and …