Innovation and Inclusion: Dani Benowitz’s Blueprint for Transforming Media Investment

Published on MediaVillage.com In an industry characterized by rapid evolution and shifting paradigms, the Legends & Leadership conversation between Jack Myers and MAGNA U.S. & Global President Dani Benowitz unfolds a narrative that not only underscores the dynamic landscape of media planning and investment but also highlights the integral role of diversity, equity, and inclusion …

8 Predictions for 2024 as Marketing Seeks a New Normal

Published on Marketing Dive How winners and losers could shake out in retail media, streaming TV and social commerce. Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs …

Matched Audiences Maximize Digital Audio Ad Performance. Engaging Results From a MAGNA and SXM Media Study

Published on MediaVillage A majority of Americans now are digital audio listeners according to Melissa Paris, Vice President of Sales Research and Analytics at SXM Media. To better understand this important population, MAGNA and SXM Media, the advertising arm of SiriusXM and Pandora which includes the SiriusXM Streaming Network, partnered on a research study, “Matched …