By DAVID COHEN. Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …
by JON LAFAYETTE. Published by BROADCASTING & CABLE on 25 Jan. 2019. A new study by two units of giant media buyer IPG Mediabrands takes a closer look at the growing number of consumers who watch little or no traditional linear TV and finds that many of them are older and more affluent than previously …
by DAVID COHEN. Published by AD AGE on 8 Jan. 2019. From changes in consumers’ use of technology to data advancements and corporate consolidation, 2018 brought a pace of change that was both unprecedented and unforgiving. I often describe the marketing business as existing in alternative realities. While rapid change and innovation continues, some parts …
by LINDSAY STEIN. Published by CAMPAIGN US on 21 Dec. 2018. The study also revealed that consumers have more positive emotional responses to CTV ads. Connected TV ads outperform those of linear TV with a 3.8 times higher retention rate, according to a new story from Magna and IPG Media Lab. The “Engaging the Mind: …
by CLAIRE ATKINSON. Published by NBC NEWS on 3 Dec. 2018. Midterm political campaigns spent an unprecedented $4 billion in 2018, a 43 percent jump since the last election cycle. The robust economy and midterm elections contributed to a significant spike in ad spending this year, making 2018 the strongest year for growth since 2010, …
