Amazon more than doubled its ad revenue in 2018, new report says By NAT IVES. Published by THE WALL STREET JOURNAL on 5 April 2019. Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup and the midterm elections—as well as demand for …
By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …
By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …
By LINDSAY RITTENHOUSE. Published by ADWEEK on 1 April 2019. Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment. Benowitz has been in her prior role since January 2016 and served …
By Olivia Parker. Published by CAMPAIGN ASIA on 13 March 2019. Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today. Andy Zonfrillo, the global president of IPG Mediabrands’ Magna, says that agencies are more critical to clients than ever. In …
