Why performance marketers should consider podcast advertising

By Calum Di Lieto, Published by PMW Research shows consumers are more engaged and attentive to audio advertising than they are to television. According to a study from Spotify and MAGNA, IPG’s global media investment and intelligence company, podcast listening mirrors television viewing habits, but brings with it a number of added advantages for marketers. …

Multicultural audiences feel underrepresented in media

By Sabrina Sanchez, Published by Campaign   A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.   “Diversity” is a term that encompasses many intersectional identities. Brands and media companies need to recognize those nuances better, according to a study conducted by NBCUniversal, Magna and Identity. The Deconstructing Diversity study, which …

IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

Published by MarTech Series Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently …