Magna Predicts US OTT Ad Revenues Will Double By 2020

By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top.   Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …

U.S. AD REVENUE GROWTH TO SLOW IN 2019: MAGNA

By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …

IPG Mediabrands’ Magna Promotes Veteran Executive to U.S. President

By LINDSAY RITTENHOUSE. Published by ADWEEK on 1 April 2019. Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment. Benowitz has been in her prior role since January 2016 and served …