MAGNA publishes 10 types of industry reports.

MAGNA is the go-to source on advertising and media for Wall Street and 30+ major media companies. MAGNA ad forecasts have set the industry standard since 1950.

Below are listed the 10 types of reports published by MAGNA. For each one, you may download a sample report or executive summary. Current and archived reports are available in full to Atlas subscribers. To become a subscriber, email [email protected].

U.S. Advertising Spring 2021


The U.S. Advertising Forecast has been MAGNA’s flagship report since 1950. The report, authored by Vincent Letang and Mike Leszega, is released on a quarterly basis. It analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2025. 

Global Advertising Forecast Dec 7 2020

Global Forecasts

MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts.  It details ad spending by media format across 70 different markets, through 2025.

Programmatic Report 2019

PRogrammatic Report

MAGNA Programmatic Reports are the leading market research on the industry, published twice a year and forecasting programmatic transaction volume in 50 markets. Programmatic growth continues to explode, and MAGNA’s new Programmatic Intelligence Update has all the information you need to stay ahead of the changing programmatic landscape.

Media Economy Report 2019

Media Economy Report

MAGNA’s flagship thought-piece, looking at key topics affecting the media and the advertising industry. Published twice a year by MAGNA with input from experts within IPG Mediabrands and throughout the media industry.

Media Access Quarterly - Dec 2019

Media Access Quarterly

Provides historical data on media distribution and media device ownership in the U.S. Also provides insights and forecasts on the evolution of television and digital media: technology trends, MVPD subscriptions, OTT, “cord cutting,” VOD, DVRs, and mobile media.

Equity Upfront

Media Behavior

Media Behavior reports analyze audience trends and the media landscape to help navigate rapidly changing consumer behavior. By identifying key trends first, we keep clients aware of social and cultural shifts as they happen. Through timely Flash POVs, we inform on breaking news, industry hot topics, and emergent trends.

MAGNA Presentations Nov 2019

MAGNA Presentations

Each year, MAGNA conducts special events and reports in response to industry trends.  Examples include Coronavirus Media Behavior, Equity Upfront, and Top Ten Trends.  We also publish our special subscriber briefings.

Special Report March 2020

Special Reports

MAGNA Special Reports include seasonal industry reports and Coronavirus special updates.

Media Landscapes July 2020

MEdia Landscapes

MAGNA Landscape reports include all you will ever need to know about the Media & Advertising Landscapes across various regions, including US,  LATAM, APAC, and EMEA. These reports include key facts and long term trends, in a 340-pages book, updated quarterly.