Ahead of the Newfronts and Upfronts, MAGNA and the Center for Multicultural Science Introduce New Media Approach to help Drive TV ROI for Brands

  Contact: scott.berwitz@mbww.com (Press), info@magnaglobal.com. Ahead of the Newfronts and Upfronts, MAGNA and the Center for Multicultural Science Introduce New Media Approach to help Drive TV ROI for Brands Access the full report   New York City – Published in the State of Video 2019 Report, MAGNA and the Center for Multicultural Science have introduced a new media …

The Sentiment Driven Consumer Journey

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action NEW YORK, NY – January 31, 2019 – According …

A NEW MARKET RESEARCH BY MAGNA AND RAPPORT: OUT-OF-HOME OUTPERFORMS

Contact: scott.berwitz@mbww.com (Press), Vincent.letang@magnaglobal.com TOP STORIES While other traditional media sectors are struggling to reach consumers in this digital age, out-of-home (OOH) advertising is leveraging technology to innovate, remain relevant and attract new advertisers. As a result, OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last …

LINEAR TV ERODING DUE TO A POOR VALUE EXCHANGE, NOT COST  

“Reaching the ‘Un-Reachable’” Explores and Debunks 5 Myths About Those Who Watch Little to No Linear Television   NEW YORK – January 25, 2019 – Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands …

NEW STUDY FROM MAGNA AND IPG MEDIA LAB SHOWS CONSUMERS PREFER ADVERTISING ON CONNECTED TV DEVICES AS COMPARED TO LINEAR TV

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands NEW YORK – December 21, 2018 – As the advertising industry has previously noted, ads served on Connected TV devices (CTV) tend to decrease ad overload, and according to a new study, they also create more positive emotions and increase engagement for viewers across all …