MAGNA ADVERTISING FORECASTS – DECEMBER 2020

DIGITAL ADVERTISING THRIVES IN COVID ECONOMY   MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%). TEN KEY FINDINGS According to MAGNA’s latest report, …

Press Releases

NEW STUDY FROM MAGNA AND IPG MEDIA LAB REVEALS AD PERSONALIZATION OFFERS A KEY TO FORMING STRONGER PERSONAL CONNECTIONS

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-To-Shift Metrics   NEW YORK – October 13, 2020 – As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In …