The Humans vs. The Machines

MACHINE LEARNING DRAMATICALLY INCREASES BRAND FAMILIARITY, BRAND INTEREST, AND PURCHASE CONSIDERATION ACCORDING TO NEW STUDY BY MAGNA, IPG MEDIA LAB, AND TRUE[X] LOS ANGELES – September 19, 2018 – Machine learning technology makes advertisers dramatically more effective at identifying and targeting the most receptive consumers, significantly increasing purchase intent as well as other KPIs, according to …

ANDY ZONFRILLO TO HEAD UP NEW GLOBAL PRESIDENT POST AT MAGNA

LONDON – July 31, 2018 – IPG Mediabrands announced today that it has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President at MAGNA, the network’s intelligence, investment and innovation unit. Andy will be based in London. As MAGNA’s top executive, Andy will be charged with overseeing annual media negotiation seasons and …

Thought Leadership

Press Release: Magna Advertising Forecasts, Spring 2018 Update

Global Advertising Market to Grow by a Record +6.4% This Year Strongest Growth Since 2010. TV Resilient Thanks to Cyclical Drivers and Strong Pricing. Digital Advertising Reaches $100bn in the US Contact: scott.bertwitz@mbww.com, Vincent.letang@magnaglobal.com   Key Findings In its latest report on global advertising market trends, released June 18, 2018, MAGNA forecasts media owners’ net …

MAKE YOUR MOBILE ADS SHORT OR  MAKE THEM SKIPPABLE, SAYS A NEW STUDY FROM  MAGNA AND IPG MEDIA LAB

SAN FRANCISCO – May 7, 2018 – The more advertisers put consumers in control of their ad consumption, either through six-second or skippable ads, the more successful the ad, according to “Battle of the Mobile Ad Formats” – a new media trial released today by  MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, …