Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent New York – December 11, 2024 – MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with …
Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by …
MAGNA Media Trials newest research shapes toolkits for advertisers to connect more effectively with communities on Reddit NEW YORK, NY, NOVEMBER 13, 2024 – To better reach their audiences, advertisers are elevating their content creation game while also keeping brand safety and suitability priorities top-of-mind. In an increasingly noisy, fragmented, and rapidly evolving landscape, brands …
Research finds 98% of LinkedIn users watch Connected TV, redefining advertising opportunities for business decision makers October 29, 2024 — New York, NY —MAGNA Media Trials collaborates with LinkedIn to explore Connected TV (CTV) ad effectiveness in reaching B2B audiences. The new study – “Catching the Professional Eye: How B2B Marketers can Reach Decision Makers …
91% of doctors say pharma advertising improves patient condition awareness and proactive health management October 10, 2024 — New York, NY — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional …
