Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and …
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement NEW YORK – October 24, 2018 – In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, …
Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands LOS ANGELES – October 24, 2018 – Sponsored Lenses (AR) are more effective than traditional pre-roll ads, according to “The Power of Camera Advertising,” a study by Snapchat in partnership with MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, …
US Advertising Hits All Time High Ad Spend Grew by a Robust 6% in the First Half, Driven by a Finance, Pharma and Tech Spending; Full Year Ad Revenue Expected to Pass $200 Billion Mark; Digital Reaches 50% Market Share KEY FINDINGS Media owners net advertising sales (NAR) will grow by +6.9% in 2018 …
MACHINE LEARNING DRAMATICALLY INCREASES BRAND FAMILIARITY, BRAND INTEREST, AND PURCHASE CONSIDERATION ACCORDING TO NEW STUDY BY MAGNA, IPG MEDIA LAB, AND TRUE[X] LOS ANGELES – September 19, 2018 – Machine learning technology makes advertisers dramatically more effective at identifying and targeting the most receptive consumers, significantly increasing purchase intent as well as other KPIs, according to …
