IPG MEDIABRANDS STRIKES EXCLUSIVE DEAL WITH NEWSGUARD TO GO BEYOND WEBSITE RATINGS TO RATE INDIVIDUAL CABLE AND BROADCAST TV NEWS SHOWS

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting Quality Journalism   NEW YORK, NY — DECEMBER 2, 2021 — IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing …

NEW RESEARCH BY MAGNA HIGHLIGHTS THE IMPORTANCE OF CONSUMER MINDSET IN CONTEXTUAL TARGETING

Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences   New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what …

BREAKING NEWS: NEW RESEARCH STUDY BY MAGNA & DISNEY ADVERTISING SALES EXPLORES BRAND EFFECTIVENESS IN NEWS PROGRAMMING

Study Finds Brands Should Support Quality Journalism & Optimize Ad Strategies Across All News Genres   New York, NY – November 2, 2021 – Brand safety concerns have been widespread in the last few years, with many marketers becoming increasingly focused on ensuring safe and relevant environments for their advertising. A new study by MAGNA …

NEW STUDY BY MAGNA & CHANNEL FACTORY FINDS “MISALIGNED” CONTENT ERODES THE IMPACT OF HARDWORKING ADS

Study reveals some of the most entertaining “misaligned” content can have the biggest negative impact on brand KPIs   New York, NY – September 22, 2021 – New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Channel Factory, explores the layers of content suitability and how it can affect …