Global Advertising Market to Grow by a Record +6.4% This Year Strongest Growth Since 2010. TV Resilient Thanks to Cyclical Drivers and Strong Pricing. Digital Advertising Reaches $100bn in the US Contact: scott.bertwitz@mbww.com, Vincent.letang@magnaglobal.com Key Findings In its latest report on global advertising market trends, released June 18, 2018, MAGNA forecasts media owners’ net …
SAN FRANCISCO – May 7, 2018 – The more advertisers put consumers in control of their ad consumption, either through six-second or skippable ads, the more successful the ad, according to “Battle of the Mobile Ad Formats” – a new media trial released today by MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, …
DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL AD DOLLARS In its Latest Advertising Forecast Report Published Today, MAGNA Expects the US Ad Market to Reach a New All-Time High in 2018. Media owners will collect $197 billion in net advertising revenues (NAR) – a growth of +5.5% over 2017. This will be driven by …
SAN FRANCISCO, CA – FEBRUARY 15, 2018 – MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with Univision Communications Inc (UCI), today announced the full results of its “Marketing to the Hispanic Mindset” study that proves, among other …
In its latest report on global advertising market trends, released December 4, 2017,
MAGNA forecasts media owners’ net advertising revenues to grow by +5.2% to $535
billion in 2018.
