Global Advertising Market to Grow by +5% This Year Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600BN – Linear advertising sales will shrink by -3% while digital ad sales will grow by +14% – In the US, digital growth has started to slow down in …
“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …
CULTURE-FOCUSED ADS INCREASE BRAND RELEVANCY AND CONSUMER PURCHASE INTENT IN CANADA, ACCORDING TO NEW STUDY BY TWITTER, MAGNA, AND IPG MEDIA LAB Canadian Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach Traditionally, brands sell products through brand-centric messaging. Yet as cultural events gain …
Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach NEW YORK – May 20, 2019 – “The Impact of Culture: What it Means for Brands Today” – a new study released today by Twitter, MAGNA and IPG Media Lab looks at the consumer …
MAGNA ADVERTISING FORECAST (SPRING 2019) TOP STORIES Fourth Quarter 2018 Recorded Strongest Advertising Growth in 18 years (+12%) Driven by Digital, Audio and OOH. MAGNA Predicts a Tenth Consecutive Year of Growth for Advertising Revenues in 2019. Digital Ad Sales will Grow +12% in 2019, While Linear Ad Sales to Shrink -5%. Amazon Becomes …
