New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and …
KEY FIGURES The US Ad Market will grow by +9% this year to reach $369 billion. Social Media advertising will grow by +14% to reach the $80 billion milestone. Long-Form Streaming advertising will expand by +13% to reach $10 billion milestone. KEY FINDINGS Based on MAGNA’s analysis of media companies’ financials, non-cyclical advertising revenues grew …
Authentic connections and transparency elevate influencer trust and drive brand engagement according to new study from Snapchat and MAGNA Media Trials New York, February 22, 2024 — With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released today by Snapchat and MAGNA Media Trials revealed …
Research from MAGNA Media Trials and PatientPoint shows consumers prefer to see educational messaging at the doctor’s office versus other channels NEW YORK & CINCINNATI, February 15, 2024 – MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media …
MAGNA will now have access to linear insights and digital audience forecasting through OpenAP to reduce waste and extend its client investments across publishers and platforms IPG Mediabrands’ clients will receive actionable OpenID insights to unlock key planning metrics, like network unique reach, daypart indexes and total monthly avails across CTV footprints NEW YORK, December …
