NEW STUDY FROM MAGNA REVEALS IMPACT OF HUMAN-IN-THE-LOOP CONTEXTUAL TARGETING ON SOLVING BRAND SUITABILITY AND DRIVING MORE EFFECTIVE OUTCOMES The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability LOS ANGELES – October 17, 2018 – “Human in the loop” contextual targeting – which …
US Advertising Market Grows by +8% in First Half as Tech Spend Continues to Fuel Editorial Media Contact: scott.berwitz@mbww.com KEY FINDINGS Based on its analysis of media owner’s financial reports, MAGNA finds that the US ad market place (net advertising revenues) grew by almost +8% in the first half of 2019 (+7.6% to $107 …
Global Advertising Market to Grow by +5% This Year Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600BN – Linear advertising sales will shrink by -3% while digital ad sales will grow by +14% – In the US, digital growth has started to slow down in …
“Ad Receptivity, Deconstructed” Explores What Factors Drive Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers” NEW YORK – June 4, 2019 – Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing …
CULTURE-FOCUSED ADS INCREASE BRAND RELEVANCY AND CONSUMER PURCHASE INTENT IN CANADA, ACCORDING TO NEW STUDY BY TWITTER, MAGNA, AND IPG MEDIA LAB Canadian Consumers Say It’s Important for Brand to Take a Stand, But They Must Be Thoughtful and Authentic in Their Approach Traditionally, brands sell products through brand-centric messaging. Yet as cultural events gain …
