Thought Leadership

MAGNA US ADVERTISING FORECASTS – SEPTEMBER 2020 UPDATE

RECORD POLITICAL AD SPEND WILL MITIGATE MARKET DECLINE IN SECOND HALF Press Contact: Zinnia Gill (zinnia.gill@mbww.com) Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence KEY TAKEAWAYS MAGNA analysis reveals that advertising sales decreased by -7.2% in the first half of 2020, including the impact of cyclical events, as resilience in digital media advertising sales …

Press Releases

ROKU, MAGNA AND IPG MEDIA LAB STUDY REVEALS ADVERTISERS BENEFIT 4X FROM BRAND EXPERIENCES THAT HELP CONSUMERS FIND FREE CONTENT

NEW YORK – September 10, 2020 – A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences …

Press Releases

Los consumidores prefieren a las marcas que son culturalmente relevantes: Twitter, Magna e IPG Media Lab

Descarga el estudio / Download the report Que las marcas se involucren con la cultura, es casi tan importante como lograr una percepción positiva.  México, 9 de Septiembre, 2020 – “El Impacto Cultural: lo que significa para las marcas en la actualidad”, el nuevo estudio publicado por Twitter, MAGNA e IPG Media Lab, analiza la visión …

Press Releases

Thought Leadership

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …