New York, NY – April 12, 2021 – Accelerated adoption of e-commerce sales has led to a critical need for brands to shift how they reach and engage with people online. A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase …
Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 KEY TAKEAWAYS MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …
NEW DATA FROM MEDIAHUB & MAGNA PROVES THE NEED FOR CHANGE & THAT IN DIGITAL, LESS IS MORE New York, NY – March 23, 2021 – “The In’s and Out’s of Ad Sentiment” – a new study released today by Mediahub and MAGNA– finds that a number of the most common advertising tactics are actually …
Study Highlights Best Uses of Ad Sequencing to Drive Brand KPIs and Save Impressions NEW YORK – February 27, 2021 – Marketers have long created multiple video ad lengths but with more innovative technology, we now have the ability to deliver those ads in a desired sequence. A new study by MAGNA and IPG …
Large Scale Testing Across a Range of Industry Verticals Shows Ad Length is Not a Proxy for Ad Effectiveness Driving ROI NEW YORK – December 9, 2020 – Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in …
