The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement NEW YORK – October 24, 2018 – In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, …
Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands LOS ANGELES – October 24, 2018 – Sponsored Lenses (AR) are more effective than traditional pre-roll ads, according to “The Power of Camera Advertising,” a study by Snapchat in partnership with MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, …
US Advertising Hits All Time High Ad Spend Grew by a Robust 6% in the First Half, Driven by a Finance, Pharma and Tech Spending; Full Year Ad Revenue Expected to Pass $200 Billion Mark; Digital Reaches 50% Market Share KEY FINDINGS Media owners net advertising sales (NAR) will grow by +6.9% in 2018 …
MACHINE LEARNING DRAMATICALLY INCREASES BRAND FAMILIARITY, BRAND INTEREST, AND PURCHASE CONSIDERATION ACCORDING TO NEW STUDY BY MAGNA, IPG MEDIA LAB, AND TRUE[X] LOS ANGELES – September 19, 2018 – Machine learning technology makes advertisers dramatically more effective at identifying and targeting the most receptive consumers, significantly increasing purchase intent as well as other KPIs, according to …
LONDON – July 31, 2018 – IPG Mediabrands announced today that it has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President at MAGNA, the network’s intelligence, investment and innovation unit. Andy will be based in London. As MAGNA’s top executive, Andy will be charged with overseeing annual media negotiation seasons and …
