MAGNA ADVERTISING FORECASTS – DECEMBER 2020

DIGITAL ADVERTISING THRIVES IN COVID ECONOMY   MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%). TEN KEY FINDINGS According to MAGNA’s latest report, …