U.S. ADVERTISING MARKET REMAINS RESILIENT THANKS TO MEDIA INNOVATION

KEY FINDINGS U.S. media owners advertising revenues grew by a decent +6% in 2022 (excluding cyclical ad spend) to reach $315bn. However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year. Looking at 2023, there are mixed economic signals (slow but continued GDP growth, receding inflation, resilient …

MAGNA Study Explores Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations

The Same Ad Yields Twice the Attention on Low-Clutter vs. High-Clutter Pages; Carbon Emissions Improve When Advertisers and Consumers Meet on Ad-Filtered Pages NEW YORK and COLOGNE, Germany – March 20, 2023 – If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture …

MAGNA Hosts 3rd Annual Equity Upfront™ Focused on Maximizing for Optimal Outcomes

Industry-Leading initiative continues to provide opportunities for clients and agencies to engage with diversely-owned media partners NEW YORK — MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its third annual Equity Upfront™ will be taking place February 7 –9, 2023. The theme of this year’s event is Maximizing for Optimal Outcomes, with …

NEW STUDY FROM MAGNA & ROKU FINDS NEW VIDEO AD FORMATS IN STREAMING TV ARE 2X MORE FAVORABLE THAN TRADITIONAL TV ADS

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK, NY – January 19, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats …