MAGNA – US AD SPEND FORECAST – MARCH 2020 UPDATE TEN KEY TAKEAWAYS In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% …
“The Anatomy of a Video Experience” Provides Insights for Advertisers on How Best to Deliver Brand Messages to Receptive Audiences across Devices NEW YORK – March 11, 2020 – It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is …
US AD MARKET REMAINS STRONG BUT REST OF THE WORLD SLOWS DOWN Press Contact: scott.berwitz@mbww.com US Media Owners’ Total Advertising Revenues Grew by a Stronger-than-Expected +5.1% in 2019 to $224 billion (excluding cyclical: +7.2%). Linear Ad Sales Declined by -6% This Year While Digital Ad Sales Continued to Grow Double Digits (+16%). MAGNA expects More …
NEW STUDY FROM MAGNA REVEALS IMPACT OF HUMAN-IN-THE-LOOP CONTEXTUAL TARGETING ON SOLVING BRAND SUITABILITY AND DRIVING MORE EFFECTIVE OUTCOMES The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability LOS ANGELES – October 17, 2018 – “Human in the loop” contextual targeting – which …
US Advertising Market Grows by +8% in First Half as Tech Spend Continues to Fuel Editorial Media Contact: scott.berwitz@mbww.com KEY FINDINGS Based on its analysis of media owner’s financial reports, MAGNA finds that the US ad market place (net advertising revenues) grew by almost +8% in the first half of 2019 (+7.6% to $107 …
