After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. …
NEW YORK – July 19, 2023 – An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before they bid, they can gain significant improvements across a range of mandatory metrics, including increased attention scores, reduced costs per impression …
MAGNA Media Trials and Nexxen Partnered to Study the Aftereffects of Repetitive Ads on Viewers and Brands and the Streaming Platforms that Run Them NEW YORK – July 12, 2023 – Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree …
An ad viewed twice as long produces two-thirds fewer emissions; industry can achieve a six- percent reduction in carbon emissions by preventing delivery of non-viewable impressions NEW YORK, NY – June 20, 2023 –A global study breaking today establishes a link between sustainable advertising practices and positive attention metrics. Attention x Sustainability: The Benefits of …
TEN TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets …
