MAGNA GLOBAL ADVERTISING FORECASTS – JUNE 2021

GLOBAL ECONOMIC RECOVERY BRINGS RECORD AD MARKET GROWTH KEY FINDINGS Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%). Advertising activity is fueled by (1) economic recovery (global GDP +6.4%) benefitting …

Research Shows Increased Interest in Advanced Addressable Direct Mail for Leading Brands

A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail   NEW YORK–(BUSINESS WIRE)–Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable …

SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV ADVERTISEMENTS

Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers   New York, NY – June 3, 2021 – Spotify and MAGNA released a study today, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing …

SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV SHOW ADVERTISEMENTS

Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers   London – June 03, 2021 – Spotify and MAGNA, IPG’s global media investment and intelligence company, released a study today, Peak Openness: Leveraging Digital to Reach People When Most Willing …

MAGNA Appoints Elijah Harris as its First-Ever EVP, Global Digital Partnerships and Media Responsibility

New Role Bolsters MAGNA Global Leadership Team and Strengthens Global Digital Partnerships and Media Responsibility Practice   NEW YORK — June 01, 2021 — MAGNA, a division of IPG Mediabrands, today announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for …