Press Releases

NEW STUDY BY MAGNA AND IPG MEDIA LAB QUANTIFIES HOW OFTEN NON-FRAUDULENT DIGITAL AD IMPRESSIONS ARE WASTED BECAUSE NO ONE IS PRESENT

  NEW YORK – May 11, 2020 – Thus far, the advertising industry has primarily focused on only one of the factors that determines “opportunity to see” digital ads – whether the ad actually appears on the screen. What is often not discussed is the other factor that offers a non-fraudulent digital ad an “opportunity …

Press Releases

NEW STUDY BY MAGNA AND IPG MEDIA LAB REVEALS THAT USING PEOPLE-BASED IDS TO REACH HIGH VALUE AUDIENCES YIELDS 50% HIGHER ROI

‘From Cookies to People’ Shares How the Identification of High Value Audiences (HVAs) Yields Precision That Cookies Can’t and Is Ultimately More Effective for Advertisers NEW YORK – April 8, 2020 – From mass market, to household demos, to individual demo, and finally, to big data, the advertising industry has undoubtedly come a long way …

MAGNA FORECASTS V-SHAPED RECOVERY FOR THE US ADVERTISING MARKET

MAGNA – US AD SPEND FORECAST – MARCH 2020 UPDATE TEN KEY TAKEAWAYS In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% …

Press Releases

NEW STUDY BY MAGNA, IPG MEDIA LAB AND VEVO REVEALS THE FACTORS THAT DRIVE VIEWER CHOICE FOR DEVICE AND VIDEO SELECTION

“The Anatomy of a Video Experience” Provides Insights for Advertisers on How Best to Deliver Brand Messages to Receptive Audiences across Devices   NEW YORK – March 11, 2020 – It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is …

MAGNA ADVERTISING FORECASTS – WINTER 2019 UPDATE

US AD MARKET REMAINS STRONG BUT REST OF THE WORLD SLOWS DOWN Press Contact: scott.berwitz@mbww.com US Media Owners’ Total Advertising Revenues Grew by a Stronger-than-Expected +5.1% in 2019 to $224 billion (excluding cyclical: +7.2%). Linear Ad Sales Declined by -6% This Year While Digital Ad Sales Continued to Grow Double Digits (+16%). MAGNA expects More …