Press Releases

Thought Leadership

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …

LIFE AFTER COVID: GLOBAL AD MARKET TO RECOVER IN 2021 AFTER STEEP DOWNTURN IN 2020

MAGNA ADVERTISING FORECASTS – JUNE 2020 UPDATE Global Press Contact: zinnia.gill@mbww.com Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence Media Owner Linear Advertising Sales to Decrease by -16% Globally Amidst Global Recession While Digital Ad Sales Will Slow Down (+1%). Total Media Owner Advertising Revenues (Linear + Digital Formats) to Shrink by $42 billion …

Press Releases

NEW STUDY BY MAGNA AND IPG MEDIA LAB QUANTIFIES HOW OFTEN NON-FRAUDULENT DIGITAL AD IMPRESSIONS ARE WASTED BECAUSE NO ONE IS PRESENT

  NEW YORK – May 11, 2020 – Thus far, the advertising industry has primarily focused on only one of the factors that determines “opportunity to see” digital ads – whether the ad actually appears on the screen. What is often not discussed is the other factor that offers a non-fraudulent digital ad an “opportunity …

Press Releases

NEW STUDY BY MAGNA AND IPG MEDIA LAB REVEALS THAT USING PEOPLE-BASED IDS TO REACH HIGH VALUE AUDIENCES YIELDS 50% HIGHER ROI

‘From Cookies to People’ Shares How the Identification of High Value Audiences (HVAs) Yields Precision That Cookies Can’t and Is Ultimately More Effective for Advertisers NEW YORK – April 8, 2020 – From mass market, to household demos, to individual demo, and finally, to big data, the advertising industry has undoubtedly come a long way …