KEY FINDINGS U.S. media owners advertising revenues grew by a decent +6% in 2022 (excluding cyclical ad spend) to reach $315bn. However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year. Looking at 2023, there are mixed economic signals (slow but continued GDP growth, receding inflation, resilient …
The Same Ad Yields Twice the Attention on Low-Clutter vs. High-Clutter Pages; Carbon Emissions Improve When Advertisers and Consumers Meet on Ad-Filtered Pages NEW YORK and COLOGNE, Germany – March 20, 2023 – If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture …
Industry-Leading initiative continues to provide opportunities for clients and agencies to engage with diversely-owned media partners NEW YORK — MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its third annual Equity Upfront™ will be taking place February 7 –9, 2023. The theme of this year’s event is Maximizing for Optimal Outcomes, with …
Study delves beyond misaligned content to understanding what and how content areas impact brands New York, NY – January 23, 2023 – Misaligned content – the idea that advertising your brand against content that is not in line with your brand’s values or ethos can be harmful – has long been a challenge in digital …
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK, NY – January 19, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats …
