Thought Leadership

THE FUTURE OF TV IS NOW (OR NEVER)

By DAVID COHEN. Published by ADAGE on September 05, 2018. Credit: Illustration by Ad Age From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And now—right now—we are at a critical inflection point. This can either signal an industry …