Thought Leadership

THE FUTURE OF TV IS NOW (OR NEVER)

By DAVID COHEN. Published by ADAGE on September 05, 2018. Credit: Illustration by Ad Age From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And now—right now—we are at a critical inflection point. This can either signal an industry …

Thought Leadership

US TV Industry at a Crossroads

by VINCENT LETANG.  Published by RTL ADCONNECT on July 12, 2018. 2017 may go down as a tipping point: a year when several existing trends in media consumption and TV advertising market reach tipping point and suddenly accelerated.  The U.S. television industry is facing unprecedented challenges and uncertainty as the media ecosystem is going through …