Thought Leadership

OPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME

By DAVID COHEN.  Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …