The Importance and Impact of Media Equity in 2021

By David Tucker, SVP Strategy The inequities in American society have been laid bare across the news headlines in recent years. The ubiquity of smartphones and social media have provided more visibility and attention to ongoing systemic issues of racism and exclusion. Following the 2020 crisis of the pandemic – which disproportionately affected minority groups …

Flash POV: AMC Networks Up Front

By Stefanie Morales   AMC Networks Highlights its New and Returning Content, with a Focus on its Addressable Advertising Products   AMC Networks hosted a tailored agency presentation across the IPG umbrella covering the entire brand portfolio of AMC, BBC America, IFC, Sundance, and WE. AMCN opened with a side-by-side strategy of viewers and partners. …

Flash POV: March Madness Wrap Up

By Alice Bell-Black   Despite Declines and Fluctuations, March Madness Puts Up Solid Viewing Numbers in a Changing Landscape   After a the cancellation in 2020, it wasn’t clear how the 2021 championship would compare to 2019, and there were definitely ups and downs. The 31 percent increase in viewership during the First Four games …