Thought Leadership

OPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME

By DAVID COHEN.  Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …

Top Trends of 2018

With everything from legalized sports betting to consumer data regulations, 2018’s media headlines were anything but dull.  We’ve rounded up the top news from this year for your convenience and enjoyment:   2018 saw the first real increases in the transparency in the programmatic ecosystem. It has been a talking point for years, but this …