Thought Leadership

MAGNA US ADVERTISING FORECASTS – SEPTEMBER 2020 UPDATE

RECORD POLITICAL AD SPEND WILL MITIGATE MARKET DECLINE IN SECOND HALF Press Contact: Zinnia Gill (zinnia.gill@mbww.com) Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence KEY TAKEAWAYS MAGNA analysis reveals that advertising sales decreased by -7.2% in the first half of 2020, including the impact of cyclical events, as resilience in digital media advertising sales …

Press Releases

Thought Leadership

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …