Global Leadership

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    Andy Zonfrillo

    Global President

    Andy Zonfrillo

    Global President

    As MAGNA’s top executive, Andy oversees annual media negotiation seasons and processes on a global level, ensuring that IPG Mediabrands secures the most advantageous media rates and commercial terms on behalf of and in alignment with each client’s unique marketing strategy and objectives. He also spearheads efforts to track, measure and deliver price and global savings commitments to ensure that all media investments are being managed in real time, and performing optimally.

    In addition to his investment experience, Andy comes to MAGNA with extensive global media owner and client relationships. He has held a number of senior roles in the media industry, including Global Head of Trading at Omnicom Media Group, where the central team was responsible for over 30 global clients representing nearly €10 billion in media investments. Earlier in his career, Andy joined Mindshare as Broadcast Director and rose to Head of Exchange at the company. The agency recruited him back as Global Head of Trading, Commerce and New Platforms in 2012 after a two-year stint as Global Head of Client Pricing at GroupM.

North American Leadership

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    Dani Benowitz

    President, US

    Dani Benowitz

    President, US

    Dani Benowitz previously served as Executive Vice President, Integrated Investment, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients. She worked closely with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. Her new role expands her duties, designating her as the senior-most media negotiator for IPG Mediabrands in the U.S. market. She will also lead MAGNA’s Intelligence unit – which produces a suite of studies (ad spending forecasts, media trials and media economy reports) that explore various advertising/marketing trends and challenges – and its Innovation unit, which works to identify, understand, and activate emerging media and tech-enabled solutions.

    Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency. She joined MAGNA as EVP, Integrated Investment in 2016.

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    Allison Kallish

    EVP, Strategic Investment

    Allison Kallish

    EVP, Strategic Investment

    As EVP, Strategic Investment in the U.S., Allie is responsible for leading MAGNA GLOBAL’s go-to-market proposition, working with MAGNA's intelligence and forecasting teams and in close partnership with IPG Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms.

    Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung.

    Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.

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    Vincent Letang

    EVP, Global Market Intelligence

    Vincent Letang

    EVP, Global Market Intelligence

    Vincent Létang joined MAGNA in July 2011 as EVP, Director of Global Forecasting.

    Vincent oversees the organization’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with 5-years forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the new Programmatic Report. MAGNA has been the reference for monitoring and forecasting US ad market trends for more than 30 years. MAGNA's advertising forecasts are regularly used and quoted by Wall Street financial analysts.

    A leading expert in media economy and the global advertising market for nearly two decades, Vincent joined MAGNA after spending six years as Head of Advertising Research for IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.”

    Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher.

    Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including The Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

    Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New York City.

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    Brian Hughes

    EVP, Audience Intelligence & Strategy

    Brian Hughes

    EVP, Audience Intelligence & Strategy

    Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 18 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President.

    With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more holistic view of future trends affecting the marketplace. A big believer in efficiency, he has worked hard to improve data processes and yield key insights more quickly. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology.

    Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.

    Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees and the CIMM Cross-Platform Working Committee. He has a zest for the written word and applies his literary talents to marketing related articles and reports.

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    Kathy Doyle

    EVP, Local Investment

    Kathy Doyle

    EVP, Local Investment

    Kathy Doyle serves as EVP, Local Investment at MAGNA. In this newly-created role, Kathy is responsible for the management and coordination of senior investment leads across IPG Mediabrands’ portfolio of agencies and driving MAGNA’s local go-to-market proposition.  

    A 24-year veteran within the IPG Mediabrands network, Kathy most recently served as EVP, Managing Partner at UM. In this role, Kathy oversaw all local activity for a full roster of clientele including ALDI, BMW, FCA, Coca-Cola and Sony Pictures Entertainment.

    Highly regarded and respected throughout the industry, Kathy is affiliated with a multitude of associations such as the 4As, Nielsen and the Television Bureau. She is the recipient of the Truth Well Told Award for her tremendous work in managing the local General Motors business for 10 years and in 2015, was named Working Mother of the Year by She Runs It (formerly Advertising Women of New York). Kathy is also a 2016 recipient of the IRTS Hall of Mentorship Award.

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    Charles Godbold

    Global Director of Media Intelligence Systems

    Charles Godbold

    Global Director of Media Intelligence Systems

    Charles leads a dedicated team of specialists at MAGNA who help analyze our investments through our proprietary tool, MagnifIQ. This is a critical discipline, with the increasing amounts of data and the need for flexibility to adapt to the rapidly changing marketplace. Charles pioneered media auditing and benchmarking in Asia Pacific and Co-Founded the first media audit service in Australia. He has built and successfully transitioned numerous companies in his media analytics & data modeling career.

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    Brad Hugill

    Managing Director, Canada

    Brad Hugill

    Managing Director, Canada

    Brad brings over 20 years of Marketing & Sales experience leading insights, business analysis, strategic & operational planning, and business process development on both the agency and client side of the industry.

    Brad joined IPG Mediabrands in February 2015 to lead the MAGNA division in Canada. MAGNA is the strategic media unit responsible for insights, forecasts & negotiation strategy across all media channels on behalf of Mediabrands.

    Prior to MAGNA, Brad held various North American Insights leadership positions at AMG (Acosta Mosaic Group), an agency group specializing in Experiential Marketing, Shopper Marketing & In-Store Media. AMG’s clients included AB-InBev, Samsung, Microsoft, Walmart, Rogers, and P&G. Prior to AMG, Brad was the Director of Business Insights for Constellation Brands in Canada and prior to that the Director of Marketing Intelligence for InBev/Labatt in North America.

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    Michelle Aragon

    SVP Business Solutions

    Michelle Aragon

    SVP Business Solutions

    Michelle is an influential global brand marketer who brings well-rounded experience in the areas of strategic direction, business development, operations and marketing to each project she leads. Her current focus is on building the MAGNA brand and business, where her versatility has helped to increase brand value and maximize profitability. She has held executive management roles at IPG’s MRM//McCann and one of the world’s largest beverage companies, Constellation Brands. Michelle has a passion for making a difference in the industry and community, serving as She Runs It Executive Achievement Committee Co-Chair, John A. Reisenbach Foundation Board of Trustees, Friends of Mount Sinai Board of Directors, and Step Up New York Chapter Board Member.

EMEA Leadership

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    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin started his career at Carlton TV in the UK, where he quickly became a Group Head at the age of 20
    In 2003 Kevin moved to Zenith Optimedia, and started working in the TV buying department and was later promoted to Head of Digital Trading for the agency. Across the next 5 years, Kevin was responsible for building trading deals, driving media value, devising market leading terms and conditions,and delivering bespoke first to market opportunities for all clients within the agency portfolio.
    During his career Kevin has worked across pretty much all client sectors and has significant client experience on clients such as BT, O2, Microsoft, Amazon and J&J.
    In February 2013, Kevin joined UM as their International Trading Director with the brief of delivering incremental value and trading efficiencies to clients through a deeper and more structured relationship with media owners.
    Kevin quickly moved into Magna Global in April 2013, where his remit broadened to develop a trading strategy across EMEA for all IPG agencies. In his role in Magna, Kevin has developed a strong working relationship with other key companies within IPG such as Orion, Cadreon, UM, Reprise and Initiative.
    Kevin was promoted to head up Magna for the EMEA region in March 2018, and is currently in the process of developing a Magna proposition in each of the Mediabrands markets in the region. Kevin’s is responsible for leading the Mediabrands’ investment, innovation and intelligence approach for the region.

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    Richard Oliver

    Managing Director, UK

    Richard Oliver

    Managing Director, UK

    As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

    Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

    Richard works and lives in London with his wife and two children.

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    Manuel García Meroño

    Director General, Spain

    Manuel García Meroño

    Director General, Spain

    Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

    Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
    Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

    Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

    Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

    Manuel has lived in Madrid, Barcelona and Dublin.

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    Raffaella Gallozzi

    Media Owner Relationship Director, Italy

    Raffaella Gallozzi

    Media Owner Relationship Director, Italy

    Raffaella has a long track record in negotiating and commercial data analysis.

    She is currently responsible for all Mediabrands Italy’s online and offline commercial deals and agreements with Media Owners. She is focused on strategic negotiations, deployment of International agreements, intelligence and planning support, as well as the pricing database for market monitoring in pitches.

    Previously she was with UM, where she reported directly to the CEO. She was responsible for budget and cost control, defining business revenue models, and recommending new organizational processes and procedures.

    Before joining IPG, Raffaella worked at Vodafone Italy, where her main duties included cost analysis, allocation and revision of annual budgets, competitor analysis & monitoring, and forecasting and general accounting.

    She has an architecture degree from the University of Florence, Florence, Italy.

    Raffaella loves music, theatre and cinema. She is very interested in traveling, sports, cooking and reading.

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    Natalia Julio

    Media Business Director, Portugal

    Natalia Julio

    Media Business Director, Portugal

    As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

    Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

    When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

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    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo has been with MAGNA since 2010. With 20 years of experience in both media sales and buying, he is responsible for all media buying activities in Hungary. As a leader of the MAGNA and the Negotiation team, the scope of his duties is to retain existing clients and win new businesses. Today MAGNA is the number 2 buying group in Hungary and is in a lead position to support IPG Mediabrands’ agencies. The number one priority is to ensure the best possible price and quality for MB’s clients. Laszlo has been a member of the IPG Mediabrands’ Board since 2015.

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    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak is responsible for media buying strategy and negotiations in Poland. He has held his current position since 2008, when he also became Member of the Board in MAGNA Global Poland. Prior to that Krzysztof worked in the agency as Buying Director. Earlier in his career he gained experience as Account Manager for MEC and whilst working for WPP, he also co-established Maxus in Poland. Krzysztof graduated from Nicolaus Copernicus‎ University with a Master of Arts degree in Social Studies.

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    Julie Wijns

    Managing Director, Belgium

    Julie Wijns

    Managing Director, Belgium

    As Managing Director of MAGNA and a board member in Belgium, Julie has a global view for all media investments at IPG Mediabrands. Her main focus is to drive the media investments for all IPG Mediabrands’ clients, whilst delivering maximum value with the best quality. Julie heads up a team of 40 people, who are in charge of tactical planning, buying and negotiations. Her main focus for the future is to drive media evolution throughout the agency and her team.

    Julie began her career 15 years ago as TV Buyer at UM, before evolving as head of TV & Audiovisual. Prior to taking the MAGNA role, she was Trading Director at Zenithoptimedia, which strengthened her negotiation skills and the value role she plays for global clients. Julie works and lives near to Brussels with her husband and 2 children.

LATAM Leadership

APAC Leadership