By Michael Bürgi, Published by Digiday The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a …
By Brad Adgate, Published by Forbes In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led …
By Patti Summerfield, Published by CARD Online While brands go to great lengths to avoid offensive content, MAGNA suggests thinking twice about ad placement beside videos that don’t align with their values. For years, advertisers have focused on avoiding having their ads appear next to offensive content. However, the negative effects of proximity …
By Chris Powell, Published by The Message Ads that appears alongside “misaligned content,” a broad term that can include everything from pimple popping to ASMR videos, can see effectiveness reduced and leave consumers with a negative impression of a brand, according to a new research study from Magna and Channel Factory. While brands …
By Jack Neff, Published in AdAge The head of social platforms is one of Ad Age’s 2021 40 Under 40 honorees As the #StopHateForProfit boycott campaign against Facebook properties unfolded last year, Elijah Harris, 32, set out to create more lasting change. Then the global head of social media at Reprise, Harris worked …
