By Michael Bürgi, Published by Digiday Ever been riveted by some gross viral video of someone popping pimples? Or gotten sucked into some disturbing trend of “challenge” videos on TikTok? You’re certainly not alone. Viral videos featuring visceral content of one form or another can generate millions of views for a platform in little …
By Alison Weissbrot, Published by Campaign The latest forecast from Magna shows that the ad spend rebound continues in the U.S. The economy is still recovering from COVID-19, but U.S. advertisers are ready to spend as people slowly resume normal activities. Magna revised its 2021 U.S. ad spend forecast upward on Monday as ad spend …
By Jason Lynch, Published by AdWeek Mid-term elections should help push next year’s haul past $300 billion, according to Magna While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according …
By Steve McClellan, Published by MediaPost IPG intelligence arm Magna has upgraded its 2021 U.S. ad economy growth forecast for a fourth time given what it said was greater-than-expected ad spending in the first half and a strong outlook for the second half. The firm now predicts that U.S. media owner ad revenues will grow …
By Joe Mandese, Published by MediaPost Madison Avenue’s consensus outlook for the U.S. ad economy improved dramatically this morning, as IPG Mediabrands’ Magna unit increased its forecast for 2021 ad growth to 23.2%, up from 15.1% in June, 6.4% in March and just 4.1% when it made its original prediction for the year in December …
