By E.J. Schultz, Published by AdAge The IPG firm predicts spending to break the $300 billion barrier next year, helped by Olympics and midterm elections U.S. ad spending will surge by 23% this year to $278 billion and maintain a healthy clip of 12% growth in 2022, surpassing $300 billion for the first …
By Patti Summerfield, Published by Media in Canada Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave. When it comes to consumer attitudes toward online advertising, the majority (67%) feel bombarded by the number of ads, …
By Sabrina Sanchez, Published by Campaign A study by MAGNA and Brave shows consumers engage more with privacy protected ads. Consumers aren’t interested in ad tracking — just look at the dismal opt-in rates on Apple’s iOS 14.5 update, which explicitly asks people if they want to be tracked by advertisers. But they …
By Mike Juang, Published in AdAge Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds Audiences want more control over the digital advertising they see, and want to get more in exchange for the ads they are shown, according to a new survey done by Interpublic Group’s Magna …
By Calum Di Lieto, Published by PMW Research shows consumers are more engaged and attentive to audio advertising than they are to television. According to a study from Spotify and MAGNA, IPG’s global media investment and intelligence company, podcast listening mirrors television viewing habits, but brings with it a number of added advantages for marketers. …
