By Derek Major, Published by Black Enterprise IPG Mediabrands, a self-described client-first, community-driven group of 13,000 media and marketing specialists, has committed to invest at least 5% of its advertising budget in Black-owned media across all its clients by 2023. The announcement comes as brands and their advertising agencies are being pushed to spend more …
By Jeanine Poggi, published by AdAge Agency pledge comes as ad world looks to diversify its media spend in this spring’s ad haggle IPG Mediabrands is committing to invest a minimum of 5% in Black-owned media across all of its clients in aggregate by 2023. This comes as brands and their agencies reevaluate their media …
Published by SHOOT Online NEW YORK – IPG Mediabrands will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and influential Black audiences. …
By Steve Barnes, Published by O’Dwyer’s IPG Mediabrands says it will work to invest a minimum of five percent in Black-owned media channels in aggregate across all clients by 2023. The announcement follows the division’s first Equity Upfront, part of a long-term equity and equality strategic investment initiative designed to foster deeper exposure for and partnerships …
By Kyle O’Brien, published by AdWeek Many still have trouble accessing content easily One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, …
