By Mariah Cooper, published by Campaign Current Global, MAGNA and IPG Media Lab study spotlights social media’s burden on the disabled community. Most people take social media for granted as a part of our everyday lives. But for people with disabilities, participating in the online conversation isn’t always easy. Despite making up 15% of the …
By Dani Benowitz, published by Shoot NEW YORK – IPG Mediabrands and TikTok are joining forces to spearhead a creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community of creators. …
By Michelle Castillo, published by Cheddar During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. “TikTok has been able to build and grow a user base and kind of break through aside from just the concept of short-form video …
By Allison Weissbrot, published in Campaign The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into …
By Stephen Lepitak, published by Adweek Creator Collective connects clients with the platform’s top talent TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build “an authentic presence” …
