By Ethan Jakob Craft, Published in AdAge Magna’s full-year projection is 2.3 percentage points, or $10 billion in ad revenue, stronger than its previous forecast in December As the U.S. gets back on track following a disastrous 2020, so will the country’s advertising industry. Total ad revenues will rise by billions of dollars, …
By Ethan Jakob Craft, Published in AdAge New report from Magna and IPG’s Mediahub finds less is more when it comes to marketers’ digital messages Some of the most common tactics used in online ads might actually alienate consumers and contribute to the public’s increasingly negative perceptions of advertising, a new study from …
By Ethan Jakob Craft, Published in AdAge Optimizing ad delivery appears to drive far more product sales than random placement Marketers can better drive sales by optimizing their ad messages to where consumers are on their purchasing journey, according to a new study out of Magna. The study from Magna and IPG …
By Jeanine Poggi, Published by AdAge Equity Upfront will highlight brands including BET, Essence and Urban One IPG Mediabrands will look to garner awareness and shift dollars to Black-owned and -focused media businesses with a week-long event that highlights these companies. Read the full article at AdAge
By Brien Steinberg, Published by Variety TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part …
