A new study says they do, at least on video sites where longer ads are skippable By Garett Sloane. Published by Ad Age on 10 December 2020. IPG Media Lab and Magna helped Snapchat study the effectiveness of shorter ads. When it comes to ad lengths, size doesn’t matter. In fact, six-second ads carry …
Study from IPG Media Lab, Magna, Twitter focuses on quality of adjacent content The Influence of Context examines how the context in which video ads are viewed affects how viewers perceive them Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen …
By Jeanine Poggi. Published by Ad Age on 13 October 2020. Brands should think more about personalizing ads based on major life events in an effort to drive better consumer connections, according to a new study from Magna and IPG Media Lab. Personalized brand messages are increasingly important for marketers trying to reach consumers in a …
By Sheila Dang. Published by Reuters on 16 Sept. 2020. Sept 16 (Reuters) – The U.S. advertising market will begin to stabilize in the second half of this year as political ad spending piles up in an election year, and brands continue to pour money into digital advertising, according to a forecast on Wednesday from …
By Mónica Marie Zorilla. Published by Adweek on 10 September 2020. Giveaways and recommendations help drive brand awareness Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage …
