A new study showed that use of multiple formats was more effective than sticking with a single format By David Cohen. Published by Adweek on 9 July 2020. Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on …
By SARA JERDE. Published by ADWEEK on 15 June 2020. The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020 The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, …
By JEANINE POGGI. Published by AD AGE on 15 June 2020. U.S. ad revenue now expected to decline 4.3 percent this year, following March forecast of 2.8 percent drop Magna is further slashing its ad sales outlook for 2020 in the wake of the coronavirus pandemic. The agency now expects a 4.3 percent decline …
But their attention starts to drop after two seconds By Andrew Blustein. Published by Adweek on 11 March 2020. More people are staying indoors and staring at their screens, but are those people still looking at their screens when an ad shows up? According to a study from Magna, around 99% of people are …
By E.J. SCHULTZ and JACK NEFF. Published by AD AGE on 23 April 2020. P&G is running a ‘virtual red carpet,’ Pizza Hut and Frito-Lay are sending homebound players food, and Bud Light wants fans to boo the commissioner on social media The National Football League’s coronavirus-induced move to convert its draft into a virtual affair—instead of …
