By JOE MANDESE. Published by MEDIA POST on 8 April 2020. “HVAs,” an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only “high value audiences” via various identity-based data schemes, appears to perform better than conventional methods of targeting media audiences, especially Madison Avenue’s stock-in-trade: the demographic. …
By JEANINE POGGI. Published by ADAGE on March 26, 2020. Agency expects 2.8 percent decline in U.S. ad sales, down from previous forecast of 6.6 percent growth Magna slashed its advertising forecast for 2020 as marketers continue to grapple with the coronavirus pandemic. The agency now expects a 2.8 percent decline in U.S. ad sales this year; …
By RAHUL SACHITANAND. Published by CAMPAIGN ASIA. And that’s the good news, according to a Magna Global report, as the crisis hammers spending across all formats. Global digital advertising is likely to slow down to single-digit growth this year, compared to over 20% per year in recent years, according to a new report from Magna, the …
By SUZANNE VRANICA. Published by WALL STREET JOURNAL on 26 March 2020. Magna expects U.S. ad spending to decline 2.8% this year, buffered partly by political-ad buys; possible economic rebound in second half Magna is cutting its TV ad forecast, due in part to the lack of sports programming. Sports leagues, including the National Hockey …
By LINDSEY STEIN. Published by CAMPAIGN LIVE on 11 MARCH 2020. Consumers are in very different mindsets on each video device. Consumers in the U.S. have 10 or more connected devices in their home on average, which may be one of the reasons why most of them don’t have a true “go-to” device for their …
