Published on Ad Age New research shows ways advertisers can shift media strategies to better engage with younger TV viewers The divide between viewing habits for older versus younger generations continues to deepen, which means advertisers may need to embrace new media strategies in order to fully capture Gen Z and millennial consumers’ attention. While viewership …
Published on Adweek IPG and Teads are working with Project Drawdown to identify messaging gaps Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference. To understand …
Published on Inside Radio The idea may sound simple. “Ads in context just work better,” says Idil Cakim, Senior VP Research & Insights at Audacy. But the benefits of the when and where of audio advertising have become clearer, thanks to a new study by Magna Global and Audacy. It examined how messages are delivered …
By Brandy Shaul, Published on AdWeek Respondents shared their opinions about online shopping and AR features Augmented reality features can improve a consumer’s shopping journey, according to research from Magna’s Media Trials unit, part of IPG Mediabrands, Reprise Commerce, and Snap. A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found …
By Jack Myers, Published on MediaVillage To gain an in-depth overview of the advertising and media economy for 2023, join me for this week’s Legends & Leadership conversation with Vincent Letang, Executive Vice President, Managing Director, Global Market Intelligence, MAGNA. Vincent shares details from his updated U.S. advertising forecast across all major media categories. His macro-economic perspectives …
