By Wayne Friedman, Published on MediaPost While TV viewers still don’t want to see many TV ads in the shows they watch, it’s more important for them to see higher forms of “entertaining” advertisements. The desire to see “entertaining” ads scored 60% in a research panel of 1,316 persons 18 years and older in response …
By Joe Mandese, Published on MediaPost IPG Mediabrands’ Magna unit this morning revealed findings from new research on the effectiveness of audio ads that is bound to put pressure on creative shops seeking to connect with multicultural audiences. The study, one in a series of Magna “media trials” conducted with media suppliers, was commissioned by …
Published on Podcast News Daily Misinformation is a growing issue for Americans with just seven percent of people in a new survey saying they rarely encounter it as part of their media diet. Roughly seven in ten people agree that misinformation is “an issue” and that it is also getting “out of control.” But when …
By Maia Vines, Published on AdAge Magna and Zefr find misinformation thrives on social media and TV Brands need to be especially careful when it comes to running ads in places where misinformation thrives: That’s because consumers are just as likely to blame a brand for so-called fake news it appears next to as the …
By Antoinette Siu, Published on Digiday You would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms. A study by ad sales firm Spectrum Reach and IPG’s media intelligence arm Magna Global, provided exclusively to Digiday, compared the impact of …