Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads New York, NY – February 28, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with media and technology company Origin, titled “Reinventing TV Ads.” MAGNA and Origin …
IPG Mediabrands’ MAGNA and IPG Media Lab Used Social Listening, Proprietary Advertising Research and Media Analysis to Compile First, Annual Gauge NEW YORK, NY — (Jan. 20, 2022) — MAGNA and IPG Media Lab are joining forces to create a technology heat index that ranks how rapidly innovations are accelerating through business and the …
KEY FINDINGS 1. Globally, media owners’ advertising revenues grew by +22% in 2021 to reach a new all-time high of $710 billion, following a decline of -2.5% in 2020. Advertisers spent an additional $126 billion on top of the 2020 tally. The global marketplace is now 19% larger than pre-COVID levels and will continue to …
Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what …
Study Finds Brands Should Support Quality Journalism & Optimize Ad Strategies Across All News Genres New York, NY – November 2, 2021 – Brand safety concerns have been widespread in the last few years, with many marketers becoming increasingly focused on ensuring safe and relevant environments for their advertising. A new study by MAGNA …
