Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers New York, NY – May 3, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with GumGum, the leader in contextual intelligence technology, that dives deep into how brands can …
MAGNA REVISES U.S. AD MARKET OUTLOOK DOWN BY 1% BASED ON ECONOMIC IMPACT OF RUSSIAN INVASION OF UKRAINE MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final …
Launches Black consumer report highlighting the continued importance of Black-owned media in providing representative content to valuable Black audiences. New York, NY, FEBRUARY 28, 2022 – MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this …
Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads New York, NY – February 28, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with media and technology company Origin, titled “Reinventing TV Ads.” MAGNA and Origin …
IPG Mediabrands’ MAGNA and IPG Media Lab Used Social Listening, Proprietary Advertising Research and Media Analysis to Compile First, Annual Gauge NEW YORK, NY — (Jan. 20, 2022) — MAGNA and IPG Media Lab are joining forces to create a technology heat index that ranks how rapidly innovations are accelerating through business and the …
