Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers New York, NY – May 3, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with GumGum, the leader in contextual intelligence technology, that dives deep into how brands can …
Launches Black consumer report highlighting the continued importance of Black-owned media in providing representative content to valuable Black audiences. New York, NY, FEBRUARY 28, 2022 – MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this …
Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads New York, NY – February 28, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with media and technology company Origin, titled “Reinventing TV Ads.” MAGNA and Origin …
IPG Mediabrands’ MAGNA and IPG Media Lab Used Social Listening, Proprietary Advertising Research and Media Analysis to Compile First, Annual Gauge NEW YORK, NY — (Jan. 20, 2022) — MAGNA and IPG Media Lab are joining forces to create a technology heat index that ranks how rapidly innovations are accelerating through business and the …
Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what …
