A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail NEW YORK–(BUSINESS WIRE)–Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable …
Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers New York, NY – June 3, 2021 – Spotify and MAGNA released a study today, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing …
Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers London – June 03, 2021 – Spotify and MAGNA, IPG’s global media investment and intelligence company, released a study today, Peak Openness: Leveraging Digital to Reach People When Most Willing …
New Role Bolsters MAGNA Global Leadership Team and Strengthens Global Digital Partnerships and Media Responsibility Practice NEW YORK — June 01, 2021 — MAGNA, a division of IPG Mediabrands, today announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for …
Deconstructing Diversity Today Flips the Script on Outdated Archetypes, Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways NEW YORK – May 19, 2021 – Today, NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification. The study flips the script on outdated cultural …
