Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing New York, NY – July 21, 2021 – A new study released today by MAGNA and privacy browser Brave, “Delivering Ad Experiences People Want: Challenging the ‘Status Quo’ Ad Value …
A Featured Partner at MAGNA’S Equity Upfront™, Black-Owned ReachTV Positioned to Capture an Audience that’s Eager to Travel Again NEW YORK–(BUSINESS WIRE)–As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom. The Black-owned …
GLOBAL ECONOMIC RECOVERY BRINGS RECORD AD MARKET GROWTH KEY FINDINGS Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%). Advertising activity is fueled by (1) economic recovery (global GDP +6.4%) benefitting …
A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail NEW YORK–(BUSINESS WIRE)–Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable …
Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers New York, NY – June 3, 2021 – Spotify and MAGNA released a study today, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing …
