Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held …
Current Global with the Public Relations & Communications Association Release Industry Guidelines New York, NY – April 21, 2021 – People with disabilities, representing 15 percent of the global population, regularly consume all types of content, but are they able to fully access that content comfortably? A new study by Current Global, MAGNA and the IPG Media Lab, “Digital …
New York, NY – April 12, 2021 – Accelerated adoption of e-commerce sales has led to a critical need for brands to shift how they reach and engage with people online. A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase …
A series of immersive sessions will match brands with leading TikTok creators to provide strategic counsel and co-creation opportunities for upcoming campaigns NEW YORK–(BUSINESS WIRE)–Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok …
Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 KEY TAKEAWAYS MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …
