Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers London – June 03, 2021 – Spotify and MAGNA, IPG’s global media investment and intelligence company, released a study today, Peak Openness: Leveraging Digital to Reach People When Most Willing …
New Role Bolsters MAGNA Global Leadership Team and Strengthens Global Digital Partnerships and Media Responsibility Practice NEW YORK — June 01, 2021 — MAGNA, a division of IPG Mediabrands, today announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for …
Deconstructing Diversity Today Flips the Script on Outdated Archetypes, Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways NEW YORK – May 19, 2021 – Today, NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification. The study flips the script on outdated cultural …
Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held …
Current Global with the Public Relations & Communications Association Release Industry Guidelines New York, NY – April 21, 2021 – People with disabilities, representing 15 percent of the global population, regularly consume all types of content, but are they able to fully access that content comfortably? A new study by Current Global, MAGNA and the IPG Media Lab, “Digital …
