Study Explores How Ad Optimization Accelerates Progression Through the Purchase Journey & Debunks Traditional Purchase Funnel New York, NY – March 11, 2021 – Understanding consumer behavior and how best to appeal to consumers at each stage of the purchase journey has long been an industry focus in the media, technology and retail spaces. A …
The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity of Black-owned and targeted media businesses. …
Study Highlights Best Uses of Ad Sequencing to Drive Brand KPIs and Save Impressions NEW YORK – February 27, 2021 – Marketers have long created multiple video ad lengths but with more innovative technology, we now have the ability to deliver those ads in a desired sequence. A new study by MAGNA and IPG …
Large Scale Testing Across a Range of Industry Verticals Shows Ad Length is Not a Proxy for Ad Effectiveness Driving ROI NEW YORK – December 9, 2020 – Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in …
From Twitter, MAGNA & IPG Media Lab, the study looks at the importance of context in advertising NEW YORK – December 9, 2020 – “The Influence of Context” – a new study unveiled by Twitter, MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how …
