Large Scale Testing Across a Range of Industry Verticals Shows Ad Length is Not a Proxy for Ad Effectiveness Driving ROI NEW YORK – December 9, 2020 – Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in …
From Twitter, MAGNA & IPG Media Lab, the study looks at the importance of context in advertising NEW YORK – December 9, 2020 – “The Influence of Context” – a new study unveiled by Twitter, MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how …
From Twitter, MAGNA & IPG Media Lab, the study looks at the importance of context in advertising LONDON – December 9, 2020 – “The Influence of Context” – a new study unveiled by Twitter, MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers …
DIGITAL ADVERTISING THRIVES IN COVID ECONOMY MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%). TEN KEY FINDINGS According to MAGNA’s latest report, …
“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-To-Shift Metrics NEW YORK – October 13, 2020 – As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In …
