From Twitter, MAGNA & IPG Media Lab, the study looks at the importance of context in advertising LONDON – December 9, 2020 – “The Influence of Context” – a new study unveiled by Twitter, MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers …
DIGITAL ADVERTISING THRIVES IN COVID ECONOMY MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%). TEN KEY FINDINGS According to MAGNA’s latest report, …
“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-To-Shift Metrics NEW YORK – October 13, 2020 – As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In …
NEW YORK – September 10, 2020 – A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences …
Descarga el estudio / Download the report Que las marcas se involucren con la cultura, es casi tan importante como lograr una percepción positiva. México, 9 de Septiembre, 2020 – “El Impacto Cultural: lo que significa para las marcas en la actualidad”, el nuevo estudio publicado por Twitter, MAGNA e IPG Media Lab, analiza la visión …
