Study Reveals Delivering a Mix in Ad Formats Creates Better Storytelling, Drives Intent to Take Action & Leads to Higher ROI NEW YORK – July 9, 2020 – Now more than ever advertising budgets are fixed, leaving the bulk of advertisers questioning whether to spend more on a single ad format or spread budget across …
NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …
MAGNA ADVERTISING FORECASTS – JUNE 2020 UPDATE Global Press Contact: [email protected] Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence Media Owner Linear Advertising Sales to Decrease by -16% Globally Amidst Global Recession While Digital Ad Sales Will Slow Down (+1%). Total Media Owner Advertising Revenues (Linear + Digital Formats) to Shrink by $42 billion …
NEW YORK – May 11, 2020 – Thus far, the advertising industry has primarily focused on only one of the factors that determines “opportunity to see” digital ads – whether the ad actually appears on the screen. What is often not discussed is the other factor that offers a non-fraudulent digital ad an “opportunity …
‘From Cookies to People’ Shares How the Identification of High Value Audiences (HVAs) Yields Precision That Cookies Can’t and Is Ultimately More Effective for Advertisers NEW YORK – April 8, 2020 – From mass market, to household demos, to individual demo, and finally, to big data, the advertising industry has undoubtedly come a long way …
