March 26, 2020 // Press Releases
MAGNA FORECASTS V-SHAPED RECOVERY FOR THE US ADVERTISING MARKET
MAGNA – US AD SPEND FORECAST – MARCH 2020 UPDATE TEN KEY TAKEAWAYS In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% …
