TEN TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets …
New York – May 10th, 2023 – The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media …
Study finds Social Has the Power to Condense the Purchase Journey to One Click and Enhance the Online Shopping Experience New York, NY – April 26, 2023 — There has never been a better time for brands to sell on social media. People are already shopping on social media, and the data shows that they …
Study reveals creative quality drives 56% of impact on purchase intent, and is particularly important for increasing awareness & shaping consumer opinion NEW YORK, NY – April 18, 2023 – Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set …
Contextual Alignment, From Matching Brands with Programming Genres to Day Part Rituals, Improves Brand Favorability, Search and Purchase Intent NEW YORK – April 17, 2023 – Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by …
