Research finds that ads on CTV are better quality and more relevant, according to Gen Z and Millennials New York, NY – November 2, 2023 – MAGNA Media Trials, in collaboration with Samsung Ads, released a new study today that explores the viewing habits of Gen Z and Millennial audiences. Their onward march toward digital …
Brands Can Gain Favor and Support Behavior Change by Educating Consumers, Marketing Industry Has a Role to Play NEW YORK – October 6, 2023 – MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit …
NEW YORK – July 19, 2023 – An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before they bid, they can gain significant improvements across a range of mandatory metrics, including increased attention scores, reduced costs per impression …
MAGNA Media Trials and Nexxen Partnered to Study the Aftereffects of Repetitive Ads on Viewers and Brands and the Streaming Platforms that Run Them NEW YORK – July 12, 2023 – Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree …
An ad viewed twice as long produces two-thirds fewer emissions; industry can achieve a six- percent reduction in carbon emissions by preventing delivery of non-viewable impressions NEW YORK, NY – June 20, 2023 –A global study breaking today establishes a link between sustainable advertising practices and positive attention metrics. Attention x Sustainability: The Benefits of …