April 8, 2021 // Thought Leadership

Flash POV: AMC Networks Up Front

By Stefanie Morales   AMC Networks Highlights its New and Returning Content, with a Focus on its Addressable Advertising Products   AMC Networks hosted a tailored agency presentation across the IPG umbrella covering the entire brand portfolio of AMC, BBC America, IFC, Sundance, and WE. AMCN opened with a side-by-side strategy of viewers and partners. …

Read Full Story

April 7, 2021 // Thought Leadership

Flash POV: March Madness Wrap Up

By Alice Bell-Black   Despite Declines and Fluctuations, March Madness Puts Up Solid Viewing Numbers in a Changing Landscape   After a the cancellation in 2020, it wasn’t clear how the 2021 championship would compare to 2019, and there were definitely ups and downs. The 31 percent increase in viewership during the First Four games …

Read Full Story

Newer posts