April 23, 2020 // In the News

Thought Leadership

WHAT ADVERTISERS HAVE PLANNED FOR THE NFL’S FIRST ‘VIRTUAL DRAFT’

By  E.J. SCHULTZ and JACK NEFF. Published by AD AGE on 23 April 2020. P&G is running a ‘virtual red carpet,’ Pizza Hut and Frito-Lay are sending homebound players food, and Bud Light wants fans to boo the commissioner on social media The National Football League’s coronavirus-induced move to convert its draft into a virtual affair—instead of …

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April 3, 2020 // Thought Leadership

Stuck at home: Media Behavior in the time of Coronavirus, Ed. 2

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March 26, 2020 // In the News

Thought Leadership

Digital ad growth will fall to single digits thanks to pandemic: Magna

By RAHUL SACHITANAND. Published by CAMPAIGN ASIA. And that’s the good news, according to a Magna Global report, as the crisis hammers spending across all formats. Global digital advertising is likely to slow down to single-digit growth this year, compared to over 20% per year in recent years, according to a new report from Magna, the …

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March 25, 2020 // Thought Leadership

Beyond the outbreak: how Covid-19 will affect the global advertising market

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March 20, 2020 // Thought Leadership

Stuck at home: Media Behavior in the time of Coronavirus

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