By DAVID COHEN. Published by ADAGE on September 05, 2018. Credit: Illustration by Ad Age From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And now—right now—we are at a critical inflection point. This can either signal an industry …
In episode five, we introduce you to Kathy Doyle, EVP of Local Investment.
by ADAM COHEN-ASLATEI. Published by MARTECH SERIES on August 20, 2018. Earlier this year, The AD Club hosted its 3rd annual WOMEN:NOW Master Class in New York City. Executives from the nation’s top brands, media companies and ad agencies came together with professionals of all ages and at all stages of their careers to share stories …
After nine weeks in MAGNA’s New York office, our summer residents share their experiences in episode 4 of Real Talk.
by VINCENT LETANG. Published by RTL ADCONNECT on July 12, 2018. 2017 may go down as a tipping point: a year when several existing trends in media consumption and TV advertising market reach tipping point and suddenly accelerated. The U.S. television industry is facing unprecedented challenges and uncertainty as the media ecosystem is going through …
