Project managers Lisa Kimura and Prayushi Amin share key findings from our latest media trial, Solving Brand Suitability. Read the full report
by JOE MANDESE. Published by MEDIAPOST on 6 September 2019. Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands’ Magna unit this week. The research and marketplace intelligence unit projects U.S. podcast ad spending will reach $960 million next year and will top $1 …
By ROBERT ANDREWS. Published by BEET.TV on 25 August 2019. Watch the interview here. IPG Mediabrands’ media arm has been through the rise of programmatic ad exchanges and the emergence of private marketplaces which give enhanced control. Now it wants to bypass some ad exchanges and deal directly with publishers. In this video interview with …
By KATHY DOYLE. Published by BROADCASTING & CABLE on 23 July 2019. I’ve spent my entire career in local media and I’ve seen this industry accomplish amazing things over the years. I’ve also seen tremendous and continuous changes to the local ecosystem that demand a relentless pursuit of evolution and innovation. And right now, the …
Brian Hughes (EVP, Audience Intelligence & Strategy) is joined by summer residents Alice Bell-Black (Intelligence) and Makeyba Mowlah (Marketing Operations) to discuss the 15th Media Economy Report. Contact us to access the full report
