Twitter Researcher Taylor Ward joins Lisa Kimura (Project Manager, Intelligence Solutions & Strategy) to share findings from our most recent Media Trial: The Impact of Culture. Real Talk with MAGNA Global, Media Trials from MAGNA on Vimeo.
By The AD Club of New York. Published on 8 April 2019. Tell us how your mentor has supported and elevated your career. This is tricky for me to answer. As a first-generation college graduate, I was unaware of what a mentor or sponsor was/could do for my career development. I’ve always been an observational …
By Olivia Parker. Published by CAMPAIGN ASIA on 13 March 2019. Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today. Andy Zonfrillo, the global president of IPG Mediabrands’ Magna, says that agencies are more critical to clients than ever. In …
By DAVID COHEN. Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …
Luke Stillman (SVP, Digital Intellgience) and Brian Rappaport (Group Director at Rapport Worldwide) discuss the latest Out of Home Report.
