By DAVID COHEN. Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …
Luke Stillman (SVP, Digital Intellgience) and Brian Rappaport (Group Director at Rapport Worldwide) discuss the latest Out of Home Report.
In the second episode of this sister series, the Media Trials team shares top findings from their most recent report, Reaching the Unreachable. Read the Full report here
by DAVID COHEN. Published by AD AGE on 8 Jan. 2019. From changes in consumers’ use of technology to data advancements and corporate consolidation, 2018 brought a pace of change that was both unprecedented and unforgiving. I often describe the marketing business as existing in alternative realities. While rapid change and innovation continues, some parts …
With everything from legalized sports betting to consumer data regulations, 2018’s media headlines were anything but dull. We’ve rounded up the top news from this year for your convenience and enjoyment: 2018 saw the first real increases in the transparency in the programmatic ecosystem. It has been a talking point for years, but this …
