May 18, 2020 // Thought Leadership
Stuck at home: Media Behavior in the Time of Coronavirus, Ed. 4
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May 15, 2020 // Thought Leadership
Life without cookies: Q&A with Jeff Green, CEO & Founder of The Trade Desk
This interview is an excerpt from MAGNA’s most recent Programmatic report. To access the full report, click here or contact us. LS: What does the future look like for the open internet vs. walled gardens? JG: From Day One, The Trade Desk’s mission has been to help fuel the broad diversity of media, voices …
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April 24, 2020 // Thought Leadership
Stuck at home: media behavior in the time of coronavirus, Ed. 3
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April 23, 2020 // In the NewsThought Leadership
WHAT ADVERTISERS HAVE PLANNED FOR THE NFL’S FIRST ‘VIRTUAL DRAFT’
By E.J. SCHULTZ and JACK NEFF. Published by AD AGE on 23 April 2020. P&G is running a ‘virtual red carpet,’ Pizza Hut and Frito-Lay are sending homebound players food, and Bud Light wants fans to boo the commissioner on social media The National Football League’s coronavirus-induced move to convert its draft into a virtual affair—instead of …
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April 3, 2020 // Thought Leadership
Stuck at home: Media Behavior in the time of Coronavirus, Ed. 2
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