skyscrapers above cloudsMAGNA is the trusted global source for predicting the future of media value, economic data, media and consumer consumption trends.

MAGNA provides the most trusted and comprehensive market intelligence in the media and advertising industry. Our reports, datasets, and webinars offer in-depth insights into advertising spending trends, media owner revenues, consumer media behavior, ad tech developments, and advertising effectiveness.

MAGNA reports are available to all IPG Mediabrands agencies and third-party subscribers. More than 50 major firms across media, technology, consulting, and finance already rely on MAGNA publications.

Below are some of the regularly updated reports published by MAGNA.

US Advertising Forecasts

Our flagship publication since 1950, the US Ad Forecast is updated quarterly (March, June, Sept., Dec.). It provides estimates and forecasts for net media owner ad revenue across 20+ media types with historicals from 1980, and five-year forecasts (2025-2029). It comes in the form of a 50-page deck-style report and a detailed dataset in excel. The MAGNA forecasts are one of the primary sources for ad revenue trends among Wall Street analysts and investors.

Global Advertising Forecasts

MAGNA’s ad revenue estimates and forecasts cover 68 countries, 10+ standardized media types, updated twice a year (June, December). The dataset includes historicals from 1999, and forecasts to 2029. The report includes market profiles compiled in partnership with hundreds of local IPG experts.

The Programmatic Report

MAGNA Programmatic Report has analyzed and predicted the shift to programmatic for digital media in 50 countries over the last 10 years. Programmatic platforms are now used in 74% of digital media transactions and developing in other media (CTV, audio media, out of home media). Beyond programmatic adoption the report analyzes ad tech industry issues such as standards, impacts of data privacy regulations, impact of retail media, etc The Programmatic Report is regularly quoted by AdExchanger, Mediapost, Ad Age.
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