As U.S. President of MAGNA, IPG Mediabrands’ centralized investment and intelligence division, Dani heads up both of the agency’s core competencies:

– Investment – She serves as the chief media buyer for all of IPG Mediabrands, negotiating with media partners on behalf of UM and Initiative clients.

– Intelligence – She oversees the agency’s highly-regarded suite of studies (ad spending forecasts, media trials, media economy reports, etc.).

Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey where she worked on a variety of clients including Warner Lambert, Sprint, DeBeers, Domino’s Pizza, Warner Bros. and Block Drug. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency.

Her tenure at MAGNA began as EVP, Integrated Investment in 2016, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients, working with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW, and with Initiative’s on brands like Amazon, Merck and Liberty Mutual.

A bold industry leader who continually redefines how media buying is conducted, Dani has been a constant force of positive change. She has advocated for moving clients’ upfront cycles from broadcast year to calendar, designed numerous innovative media partnerships and continuously tests new forms of data-driven media buys to ensure her clients receive the best efficiencies in the marketplace.

Dani has been recognized with a few industry achievements including being named a 2022 Adweek Media All Star, and in 2011, Dani was one of 20 recipients of AWNY’s Working Mothers of the Year Award.

Since joining MAGNA Canada in April 2020 as VP, Investments, Leanne has brought extensive value to our investment practice, creating, negotiating, and implementing partnerships. Before joining Mediabrands, she held senior investments roles at Dentsu and Publicis in Canada.

Elijah Harris is responsible for applying media responsibility acumen to how IPG Mediabrands clients and teams around the world invest for greater media outcomes by forming strategic partnerships with media companies that yield both commercial returns and tangible social or environmental benefits.   

He previously served as MAGNA’s EVP, Global Digital Partnerships & Media Repsonsibility. Harris continues to lead tentpole events at MAGNA, including the Equity Upfront™, where diverse media partners, clients and agency leads gather to create opportunity for all, and the Media Responsibility Index, a tool to assess the impact of harmful content on media platforms and establish a benchmark for platform responsibility and roadmaps for improvement. He also acts as an industry advocate for media responsibility across all media types within IPG Mediabrands.  

 Prior to joining MAGNA in 2021, Harris spent six years at IPG Mediabrands sister agency, Reprise, becoming Global Head of Social, responsible for driving growth and expansion of Reprise’s Social craft and developing the agency’s core product capabilities.  

 With over ten years of experience across the U.S. and APAC digital landscape and a passion for data-driven performance, he educated and empowered Reprise strategically to leverage social data and insights and make informed decisions on behalf of IPG Mediabrands clients.  Before joining IPG Mediabrands, Harris held performance marketing roles at Dentsu Aegis Network APAC, as well as roles at Channel Advisor, Sensis and Internet Brands. Harris’ approach is grounded in the principles of media responsibility, meticulous consumer analysis and a strong understanding of the ever-evolving media landscape. 

As EVP, Strategic Investment in the U.S., Allie is responsible for leading MAGNA GLOBAL’s go-to-market proposition, working with MAGNA’s intelligence and forecasting teams and in close partnership with IPG Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms.Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung. Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.

Vincent Létang has been an international researcher, expert and consultant in the media industry, specializing in advertising market trends for the last 25 years. Vincent is currently EVP, Managing Partner, Global Market Intelligence. He has been leading MAGNA’s global market research and forecasting unit, based in New York, since 2011. In that role, he’s supervising MAGNA’s market research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the US Advertising Forecasts and the Programmatic Reports. Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including IAB Europe, Sony, CBS Outdoor, Ofcom and the European Commission. Prior to that he led media/telecom research practice at BIPE in Paris.

Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.

Click to download PDF.

Kevin is the Head of Magna for the EMEA region, and is responsible for managing Mediabrands’ media investment strategy for the region. Kevin’s role covers areas such as client partnerships, media standards, International trading, and he is heavily involved in the brokering and operationalising of the IPG global partnership approach. He is responsible for working with the local Magna leads in each market to ensure a consistent and forward facing approach to the ever changing world of media investment. Kevin brings 25 years of planning, buying and trading experience to his role, and has worked across multiple disciplines and client sectors in his previous roles at ITV and Zenith Optimedia. Kevin lives just outside of London with his wife and son.

Céline is Head of Magna France, and in her role, she develops and delivers media investments and productivity objectives for all areas of media for Mediabrands’ clients. She works in the interests of clients and Mediabrands with building trading deals and relationships with media vendors. Céline also manages the Offline and Guaranteed Display Purchasing teams, who lead on media purchasing on digital extensions in the press, outdoor advertising, and audio-visual categories.

For Céline, being human must be at the heart of all relationships, both with clients and with media partners, and it is extremely important to her whilst negotiating. She joined IPG 7 years ago, taking over the management of the audio-visual department, after spending more than 15 years at Publicis, where she began her career.

Outside of work, Céline enjoys spending time with family, traveling around the world and restoring furniture.

Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

Manuel has lived in Madrid, Barcelona and Dublin.

As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

Richard works and lives in London with his wife and two children.

As Head of MAGNA Hungary, Imre oversees all media investments across IPG Mediabrands clients. He is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

Imre has over 20 years of experience in offline and online media, both in the media agency and client side. He is a trading veteran and a highly regarded industry expert who has been working in the company since 2015, when he joined MAGNA as Trading director.

Imre lives and works in Budapest, outside of work he likes to spend his time with his family or to play and see football matches.

Karla has been a part of IPG Mediabrands since 2012 and leads MAGNA regionally in Latin America. She is the subject matter expert on trading and accountability for all markets within the region with a clear focus on generating value within a competitive, innovative and transparent environment for IPG advertisers.

Juan Pablo has more than 24 years of experience in the advertising and media industry, having worked for the investment sector. He joined Mediabrands in 2018 as Director of MAGNA, Mexico. In this role, he has managed to develop a collaborative workflow across the network agencies, while contributing to the implementation of new strategies, such as the digital excellence Hub, supply tracker and gaming strategy.

With vast experience based on media buying and negotiation, Karina studied advertising and leads Magna Argentina. She is focused on generating and delivering value for all IPG Mediabrands clients.

Catalina is an advertising professional and holds an MBA in Marketing and Business. She has more than 14 years of experience across the Ecuadorian advertising market. She’s been part of IPG for 4 years, first as a planner and account coordinator. She is currently serving as Director of MAGNA, Ecuador.

“Curiosity is part of my daily life. Every single moment brings a kind of surprise, which allows me to learn something new, something special and different, where passion and confidence can play a key part in building relationships.”

With studies in international business and specialization as an advertising media analyst, Alejandra Miranda has led the strategic planning and account service teams for key clients in the fast-moving consumer goods industry, both in Uruguay and Argentina. Her expertise extends to commercial, clients services, negotiation and human management areas.

Francisco Muñoz is the Director of Negotiation and Investment, MAGNA Chile. Having graduated from the University of Santiago, Francisco is an advertising professional with more than 25 years of experience, mainly in the area of Negotiation and Media Planning. He has led account teams for best-in-class clients within the Chilean market, such as Entel, Falabella and Cencosud, among others.

With over 18 years of experience in media and communication, managing clients in different market segments, Gastón has been leading Initiative Peru as managing director. He now takes on the role of Magna director for Peru.

Joao Dabbur has worked in advertising, marketing, and transformation for over 20 years. He started in retail marketing and operations before moving on to several media, research, and transformation roles at JWT, where he stayed for ten years. Joao also has experience in overseeing growth roles at start-ups and small companies. He graduated in Business and Foreign Trade at ESPM and has a specialization in Retail from FIA / Provar / USP and an MBA from MIT.

With more than 30 years industry experience Kozo first joined McCann Erickson Japan in 1992. In May 2013, he was appointed to SVP, Chief Buying Officer and later promoted to the position of CEO Trading. In April 2017, he was appointed to Chief Operating Officer of Mediabrands Japan and Head of MAGNA, where his strong media partner relationships provide an advantage to negotiate the best possible media deals for its clients on a sustained basis.

Hema Malik is a media veteran of over 24 years. She is currently the Managing Director of Magna Global in India and also the COO of Lodestar UM, where managing media responsibilities across a diverse set of clients like Coca-Cola, Samsung, BMW, Gillette, Reckitts Benckiser, Airtel, Zomato, Tata Docomo to name a few have provided extensive experience in brand building, innovation, media planning and buying. As the Managing Director of Magna Global in India, Hema drives the reputation of Magna as the trusted global source for predicting the future of media value, economic data, media and consumer consumption trends.

Venkatesh currently leads the intelligence practice at MAGNA in India. Venkatesh’s responsibilities are to liaise with other South Asian markets to extend the footprint of MAGNA Intelligence. He is also responsible for research procurement and fronts pricing during new business acquisition in the region.

Prior to his current role at MAGNA, he was heading procurement for ITC - one of the largest advertisers for IPG Mediabrands. He was part of senior management and played a critical role in devising procurement strategy for the agency.

Preceding this as Head of CTG at Group M, Venky was accountable for over 40% of the trading in the Southern part of India.

Venky’s 28 years of experience across manufacturing, banking & advertising has seasoned him to embrace change, build open & honest relationships and be determined & passionate to do more with less.

In her 18 years with the Mediabrands network Kanokwan has gained experience across a number of core categories from Finance to FMCG. Following 15 years communication planning across media agencies Initiative and UM in Thailand, Kanokwan gained an in-depth specialized knowledge of the market, clients and business operations which led to her ascension to role of Managing Director for MAGNA Thailand. As Managing Director of MAGNA Thailand, Kanokwan has consistently demonstrated her strength in negotiation, partnerships, and consulting across key global accounts such as Nestle, Johnson & Johnson, BMW, Air Asia, and Telenor, as well as local clients with key global and local media owners.

May joined MAGNA in 2015 where she currently leads the media investment negotatiation across the Mediabrands agencies in market. Bringing more than 21 years industry experience across various roles and categories within the Mediabrands network, May first joined UM in 2000 as Buying Head for the Johnson and Johnson AOR account, in addition to working across Coca-Cola, and the local pharmaceutical company Unilab.

As the Head of MAGNA Singapore, May Wong works closely with clients and the agency’s Business Teams to maximise media and marketing investment utilizing insights, forecasts and strategic relationships with industry and media partners to provide clients of IPG Mediabrands Singapore with a competitive marketplace advantage. Prior to the MAGNA role, May Wong lead a Business team at IPG Mediabrands Singapore from 2012-2017. Her account management experience spanned across multiple categories, including but not limited to Travel, Tourism, Telecommunications, Internet, MICE, Luxury Fashion & Lifestyle, Automobile, Government, and FMCG. A Bachelor of Science graduate from the University of London, May Wong has worked in other local and international media agencies as well as taking a Research position at MediaCorp, the leading broadcaster of Singapore, in the early phase of her career.

In his position as Chief Investment Officer MAGNA APAC, Paul drives investment excellence and performance across the IPG Mediabrands group of agencies throughout the Asia Pacific region, through the network’s leading global media investment and intelligence company MAGNA.

Having started his media career in the UK, Paul’s extensive trading and investment career encompasses all aspects of media communications, advertising and marketing spanning multiple categories and countries including, Australia, China and Singapore; with a remit expanding throughout the APAC region.

Passionate about implementing a strategic approach to media investments and operational execution; Paul cultivates dynamic multi-market investment communities that drive strong business results.

Fan Chen Yip comes with 30 years’ experience across multi-faceted roles within the Malaysian media industry. As Chief Investment Officer, he is responsible for all legacy and new media investments within the group. His remit reflects a strong focus on buying accountability and innovation as he expands the trading scope to adapt to the new needs of the industry, creating opportunities to optimize business value for clients.