North America

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    Dani Benowitz

    President, US

    Dani Benowitz

    President, US

    Dani Benowitz previously served as Executive Vice President, Integrated Investment, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients. She worked closely with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. Her new role expands her duties, designating her as the senior-most media negotiator for IPG Mediabrands in the U.S. market. She will also lead MAGNA’s Intelligence unit – which produces a suite of studies (ad spending forecasts, media trials and media economy reports) that explore various advertising/marketing trends and challenges – and its Innovation unit, which works to identify, understand, and activate emerging media and tech-enabled solutions. Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency. She joined MAGNA as EVP, Integrated Investment in 2016.

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    Kathy Doyle

    EVP, Managing Director, Local Investment

    Kathy Doyle

    EVP, Managing Director, Local Investment

    Kathy Doyle serves as EVP, Local Investment at MAGNA. In this newly-created role, Kathy is responsible for the management and coordination of senior investment leads across IPG Mediabrands’ portfolio of agencies and driving MAGNA’s local go-to-market proposition.   A 24-year veteran within the IPG Mediabrands network, Kathy most recently served as EVP, Managing Partner at UM. In this role, Kathy oversaw all local activity for a full roster of clientele including ALDI, BMW, FCA, Coca-Cola and Sony Pictures Entertainment.Highly regarded and respected throughout the industry, Kathy is affiliated with a multitude of associations such as the 4As, Nielsen and the Television Bureau. She is the recipient of the Truth Well Told Award for her tremendous work in managing the local General Motors business for 10 years and in 2015, was named Working Mother of the Year by She Runs It (formerly Advertising Women of New York). Kathy is also a 2016 recipient of the IRTS Hall of Mentorship Award.

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    Brian Hughes

    EVP, Managing Director, Audience Intelligence & Strategy

    Brian Hughes

    EVP, Managing Director, Audience Intelligence & Strategy

    Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 18 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President.With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more holistic view of future trends affecting the marketplace. A big believer in efficiency, he has worked hard to improve data processes and yield key insights more quickly. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology. Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees and the CIMM Cross-Platform Working Committee. He has a zest for the written word and applies his literary talents to marketing related articles and reports.

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    Brad Hugill

    Managing Director, Canada

    Brad Hugill

    Managing Director, Canada

    Brad brings over 20 years of Marketing & Sales experience leading insights, business analysis, strategic & operational planning, and business process development on both the agency and client side of the industry.Brad joined IPG Mediabrands in February 2015 to lead the MAGNA division in Canada. MAGNA is the strategic media unit responsible for insights, forecasts & negotiation strategy across all media channels on behalf of Mediabrands.Prior to MAGNA, Brad held various North American Insights leadership positions at AMG (Acosta Mosaic Group), an agency group specializing in Experiential Marketing, Shopper Marketing & In-Store Media. AMG’s clients included AB-InBev, Samsung, Microsoft, Walmart, Rogers, and P&G. Prior to AMG, Brad was the Director of Business Insights for Constellation Brands in Canada and prior to that the Director of Marketing Intelligence for InBev/Labatt in North America.

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    Allison Kallish

    EVP, Managing Director, Strategic Investment

    Allison Kallish

    EVP, Managing Director, Strategic Investment

    As EVP, Strategic Investment in the U.S., Allie is responsible for leading MAGNA GLOBAL’s go-to-market proposition, working with MAGNA’s intelligence and forecasting teams and in close partnership with IPG Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms.Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung. Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.

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    Vincent Letang

    EVP, Managing Director, Global Market Intelligence

    Vincent Letang

    EVP, Managing Director, Global Market Intelligence

    Vincent Létang has been a recognized international researcher, expert and consultant on media industry and 
global advertising market trends for 25 years, on both sides of the Atlantic. Vincent is currently EVP, Director of Global Forecasting. He has been leading MAGNA’s global market research and forecasting units, in New York, since 2011, supervising the research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the Programmatic Report.Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including the European Interactive Advertising Bureau (IAB Europe), Sony, Ofcom and the European Commission. Prior to that he led media/telecom research at BIPE in Paris. Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc. Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.

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    Joy Profet

    EVP, Head of Growth & Operations

    Joy Profet

    EVP, Head of Growth & Operations

    Joy Profet is Head of Growth and Operations at MAGNA where she is responsible for overseeing marketing and growth to bring the MAGNA offering and capabilities to Mediabrands agencies and clients, IPG affiliate partners and intelligence subscribers. Joy was most recently a Partner and Chief Operating Officer at Kind Capital, an impact investing firm compelling greater capital and diversity in the education, healthcare, environmental sustainability and financial technology sectors. A consummate advocate of social equity, Kind Capital endorses and evangelizes the importance of environmental, social and governance integration across private, philanthropic and capital industries.Prior to Kind Capital, Joy was Chief Operating Officer (COO) of Essence Communications, with responsibility for the brand’s financial, planning and administrative functions. As COO, Joy also partnered with the leadership team to design and execute Essence’s global strategic vision across all media platforms and had direct management of live experiences. With an established track record of success in growth outcomes, Joy’s collaborative work style and rigorous performance management, allow her to accomplish short- to long-range growth goals and objectives. Prior to joining Essence, Joy was Vice President of Business Development for NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. At NBC Universal’s Business Development group, Joy focused on providing acquisition recommendations, negotiations, structuring and deal-execution primarily for the station distribution, content and filmed entertainment divisions.

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    David Tucker

    SVP, Managing Director, Strategy

    David Tucker

    SVP, Managing Director, Strategy

    David Tucker is SVP, Managing Director, Strategy at MAGNA, the centralized Mediabrands resource providing strategic investment and media intelligence for agency teams and clients. Prior to this, he spent five years as Head of Strategy at award-winning independent media agency SwellShark, leading strategic communications and media planning. David has also held strategy roles at UM, McCann Worldgroup, and Bain & Company. David is a passionate advocate for the use of media and ad tech to solve business challenges and cultivate audiences for brands and business to thrive long term.

EMEA

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    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin is the Head of Magna for the EMEA region, and is responsible for managing Mediabrands’ media investment strategy for the region. Kevin’s role covers areas such as client partnerships, media standards, International trading, and he is heavily involved in the brokering and operationalising of the IPG global partnership approach. He is responsible for working with the local Magna leads in each market to ensure a consistent and forward facing approach to the ever changing world of media investment. Kevin brings 25 years of planning, buying and trading experience to his role, and has worked across multiple disciplines and client sectors in his previous roles at ITV and Zenith Optimedia. Kevin lives just outside of London with his wife and son.

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    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak is responsible for media buying strategy and negotiations in Poland. He has held his current position since 2008, when he also became Member of the Board in MAGNA Global Poland. Prior to that Krzysztof worked in the agency as Buying Director. Earlier in his career he gained experience as Account Manager for MEC and whilst working for WPP, he also co-established Maxus in Poland. Krzysztof graduated from Nicolaus Copernicus‎ University with a Master of Arts degree in Social Studies.

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    Manuel García Meroño

    Director General, Spain

    Manuel García Meroño

    Director General, Spain

    Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

    Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
    Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

    Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

    Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

    Manuel has lived in Madrid, Barcelona and Dublin.

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    Natalia Julio

    Media Business Director, Portugal

    Natalia Julio

    Media Business Director, Portugal

    As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

    Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

    When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

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    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo has been with MAGNA since 2010. With 20 years of experience in both media sales and buying, he is responsible for all media buying activities in Hungary. As a leader of the MAGNA and the Negotiation team, the scope of his duties is to retain existing clients and win new businesses. Today MAGNA is the number 2 buying group in Hungary and is in a lead position to support IPG Mediabrands’ agencies. The number one priority is to ensure the best possible price and quality for MB’s clients. Laszlo has been a member of the IPG Mediabrands’ Board since 2015.

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    Richard Oliver

    Managing Director, UK

    Richard Oliver

    Managing Director, UK

    As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

    Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

    Richard works and lives in London with his wife and two children.

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    Andreas Rommel

    Managing Partner, Germany

    Andreas Rommel

    Managing Partner, Germany

    Andreas has been working for IPG Mediabrands for 8 years and is Managing Partner for MAGNA. He is responsible for all media buying and trading related activities at UM, as well as all digital related negotiations for the wider Mediabrands network.

    With 21 years of experience in media agencies, Andreas joined the IPG network from GroupM and Mindshare. Over his 13-year tenure at those agencies, he built up his comprehensive know-how in controlling, media planning, TV implementation planning and finally in leading the digital media buying.

    Andreas is an excellent negotiator and prides himself in his innovative ways of handling, buying and optimizing media buying. An innovative employee who can be trusted, Andreas is considered is an inspiring colleague to IPG Mediabrands’ employees and he always maintains excellent relations with media vendors and clients.

    Andreas works and lives in Frankfurt with his wife, two children and their pet dog.

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    Julie Wijns

    Managing Director, Belgium

    Julie Wijns

    Managing Director, Belgium

    As Managing Director of MAGNA and a board member in Belgium, Julie has a global view for all media investments at IPG Mediabrands. Her main focus is to drive the media investments for all IPG Mediabrands’ clients, whilst delivering maximum value with the best quality. Julie heads up a team of 40 people, who are in charge of tactical planning, buying and negotiations. Her main focus for the future is to drive media evolution throughout the agency and her team.

    Julie began her career 15 years ago as TV Buyer at UM, before evolving as head of TV & Audiovisual. Prior to taking the MAGNA role, she was Trading Director at Zenithoptimedia, which strengthened her negotiation skills and the value role she plays for global clients. Julie works and lives near to Brussels with her husband and 2 children.

LATAM

APAC

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    Gurpreet Singh

    Managing Director, APAC

    Gurpreet Singh

    Managing Director, APAC

    Gurpreet leads the strategic investment & trading function for Mediabrands in Asia. He took up the regional lead role for MAGNA in 2012 when MAGNA was being redefined with a new vision, new practices and new global/regional leadership. Since then he has been instrumental in successfully setting up a cohesive network of trading teams across all markets in Asia, significantly improving buying performance of key clients, making significant contribution in improving the agency’s programmatic trading offer through key strategic partnerships & achieving a superior trading practice for Mediabrands in Asia.

    Prior to his role at MAGNA, Gurpreet was General Manager of Mediabrands Malaysia for 5 years where he was part of the core team which led Malaysia’s explosive growth by 3 times in 4 years moving from the No. 8 to No. 2 position in the market. As part of his general management role, he was also leading the trading function for Malaysia & managed some diversified services as well.
    Before Mediabrands Malaysia, he was General Manager at FCB Malaysia heading the media department for 2 years. Prior to that, he was heading the FCB Lodestar Media team in Delhi, India.

    Throughout his career, Gurpreet has experienced all facets of advertising working across multiple functions in full service & media specialist agencies. This helped him build multiple skills & a holistic perspective in his thinking.

    Gurpreet has studied in MICA, India’s top communication school after his post-graduation degree in pure sciences.

    He lives in Kuala Lumpur with his wife & son but travels the whole world for business & pleasure.

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    Kozo Saito

    Head of MAGNA, Japan

    Kozo Saito

    Head of MAGNA, Japan

    With more than 30 years industry experience Kozo first joined McCann Erickson Japan in 1992. In May 2013, he was appointed to SVP, Chief Buying Officer and later promoted to the position of CEO Trading. In April 2017, he was appointed to Chief Operating Officer of Mediabrands Japan and Head of MAGNA, where his strong media partner relationships provide an advantage to negotiate the best possible media deals for its clients on a sustained basis.

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    Arun Sharma

    Managing Director, MAGNA India

    Arun Sharma

    Managing Director, MAGNA India

    Arun is armed with more than 20 years of industry experience on both the client and media agency sides of the business. An alumni of MICA (1994-96), Sharma started his career working across leading agencies handling blue chip accounts such as J&J, Coca-Cola, Gillette, L’Oreal, and Nestle to name a few. In 2003, Arun moved to the client’s side and joined Airtel, the No. 1 telecom service provider in India where he eventually left his position as Airtel VP Marketing - Head Media, to join the Mediabrands agency Initiative as Vice President in 2014. In his current role, Arun leads the Delhi Office as Chief Operating Officer and Managing Director of Magna.

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    Venkatesh S

    SVP, Director Intelligence Practice, India

    Venkatesh S

    SVP, Director Intelligence Practice, India

    Venkatesh currently leads the intelligence practice at MAGNA in India. Venkatesh’s responsibilities are to liaise with other South Asian markets to extend the footprint of MAGNA Intelligence. He is also responsible for research procurement and fronts pricing during new business acquisition in the region.

    Prior to his current role at MAGNA, he was heading procurement for ITC - one of the largest advertisers for IPG Mediabrands. He was part of senior management and played a critical role in devising procurement strategy for the agency.

    Preceding this as Head of CTG at Group M, Venky was accountable for over 40% of the trading in the Southern part of India.

    Venky’s 28 years of experience across manufacturing, banking & advertising has seasoned him to embrace change, build open & honest relationships and be determined & passionate to do more with less.

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    Kanokwan Kunaruangroj

    Managing Director, Thailand

    Kanokwan Kunaruangroj

    Managing Director, Thailand

    In her 18 years with the Mediabrands network Kanokwan has gained experience across a number of core categories from Finance to FMCG. Following 15 years communication planning across media agencies Initiative and UM in Thailand, Kanokwan gained an in-depth specialized knowledge of the market, clients and business operations which led to her ascension to role of Managing Director for MAGNA Thailand. As Managing Director of MAGNA Thailand, Kanokwan has consistently demonstrated her strength in negotiation, partnerships, and consulting across key global accounts such as Nestle, Johnson & Johnson, BMW, Air Asia, and Telenor, as well as local clients with key global and local media owners.

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    May Rosales

    MAGNA Lead, Philippines

    May Rosales

    MAGNA Lead, Philippines

    May joined MAGNA in 2015 where she currently leads the media investment negotatiation across the Mediabrands agencies in market. Bringing more than 21 years industry experience across various roles and categories within the Mediabrands network, May first joined UM in 2000 as Buying Head for the Johnson and Johnson AOR account, in addition to working across Coca-Cola, and the local pharmaceutical company Unilab.

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    May Wong

    Head of MAGNA, Singapore

    May Wong

    Head of MAGNA, Singapore

    As the Head of MAGNA Singapore, May Wong works closely with clients and the agency’s Business Teams to maximise media and marketing investment utilizing insights, forecasts and strategic relationships with industry and media partners to provide clients of IPG Mediabrands Singapore with a competitive marketplace advantage. Prior to the MAGNA role, May Wong lead a Business team at IPG Mediabrands Singapore from 2012-2017. Her account management experience spanned across multiple categories, including but not limited to Travel, Tourism, Telecommunications, Internet, MICE, Luxury Fashion & Lifestyle, Automobile, Government, and FMCG. A Bachelor of Science graduate from the University of London, May Wong has worked in other local and international media agencies as well as taking a Research position at MediaCorp, the leading broadcaster of Singapore, in the early phase of her career.

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    Nick Durrant

    Managing Director, MAGNA Australia

    Nick Durrant

    Managing Director, MAGNA Australia

    Nick Durrant is the Managing Director of MAGNA Australia. He has more than 25 years of media experience ranging from strategy and client management to investment. He brings a unique strategic approach to media investment and is heavily focused on transforming current market practice to a far more future focused approach harnessing the trends we now see particularly around addressability. Nick is a passionate advocate for data-driven decision making and has spearheaded many initiatives that have given better, faster data to our investment community.Prior to his role at Magna Nick was the Chief Partnerships and Trading Officer at Initiative for three years where he developed a unique Australian Initiative trading story as well as the tools to deliver it. He was also the National Head of Trading at News Corp for two and a half years and prior to that the National Head of Data and Knowledge at Mindshare.

    Prior to his role at Magna Nick was the Chief Partnerships and Trading Officer at Initiative for three years where he developed a unique Australian Initiative trading story as well as the tools to deliver it. He was also the National Head of Trading at News Corp for two and a half years and prior to that the National Head of Data and Knowledge at Mindshare.

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    Anderson Wang

    Head of MAGNA, Technology and Operation TW & HKwan

    Anderson Wang

    Head of MAGNA, Technology and Operation TW & HKwan

    As Head of MAGNA Hong Kong and Taiwan, in his current role Anderson leads the digital and offline media investment across these two markets, in addition to steering the search, social, programmatic buying, performance marketing, MarTech consultation, and internal/external stakeholders training. Anderson joined UM Taiwan in 2016 as Digital Director where he managed multiple global/local accounts. Prior to that, Anderson's industry experience encompassed working with tech partners such as Sizmek and Sales Frontier (a Google SSP partner).