New Role Bolsters MAGNA Global Leadership Team and Strengthens Global Digital Partnerships and Media Responsibility Practice
NEW YORK — June 01, 2021 — MAGNA, a division of IPG Mediabrands, today announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners. Harris will also be an industry advocate for media responsibility across all media types within Mediabrands. He will report into MAGNA U.S. President, Dani Benowitz. Harris joins MAGNA from Mediabrands agency Reprise, where he was the Global Head of Social.
“I am thrilled to have Eli join the MAGNA leadership team in this newly created role where he will bring his experience and influence to our clients and teams,” said Dani Benowitz, MAGNA U.S. President. “Eli brings a passion and rigor for the digital landscape, social and data insights, as well as how to best leverage global platforms for our clients. In this new role, he will drive client value and work closely with the global teams to meet client demand in an ever-changing digital landscape. He is a collaborative leader with an entrepreneurial spirit. Eli’s passion for media responsibility is leading the path for the media industry, and we can’t wait to see what he’ll do for our clients next.”
Prior to this new role at MAGNA, as Global Head of Social at Reprise, Harris was responsible for driving growth and expansion of Reprise’s Social craft and developing the agency’s core product capabilities. With nearly ten years of experience across the U.S. and APAC digital landscape and a passion for data-driven performance, he has educated and empowered Reprise strategically to leverage social data and insights and make informed decisions on behalf of Mediabrands clients. Last year, Harris led the creation of Mediabrands’ Media Responsibility Index, a tool to assess the impact of harmful content on social platforms and establish a benchmark for platform responsibility and roadmaps for improvement. Before joining Mediabrands, Harris held performance marketing roles at Dentsu Aegis Network APAC, as well as roles at Channel Advisor, Sensis and Internet Brands.
“I’m grateful to be a part of a network that recognizes the value in integrating Media Responsibility into its core approach to Digital Partnerships. I couldn’t be more thrilled to be taking on this new role in the MAGNA team that allows me to fuse together two things I feel passionately about. Building strong relationships with our global platform partners is essential to unlocking value and achieving great things for our clients. Doing so with a shared commitment to expanding our footprint in the media responsibility space is truly an honor,” said Elijah Harris, EVP, Global Digital Partnerships and Media Responsibility, MAGNA. “Dani and the MAGNA team bring unrivaled intelligence and dedication to their work and I’m confident we’ll build innovative solutions together.”
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