The Media Responsibility Index (MRI) was introduced in August 2020 by IPG Mediabrands and MAGNA’s Impact Investment unit in response to concerns about social media platforms not taking steps to acknowledge, measure and reduce their contribution to online and real-world harms.
The MRI has become an integral component of IPG Mediabrands’ Media for Good initiative, centering on creating meaningful change within and beyond our agency network across key focus areas such as safety, inclusivity, sustainability, and data ethics. This index enables teams and clients to integrate brand and consumer safety priorities into their investment decisions across various media platforms, including major global social networks, programmatic, and local broadcast media.
Looking forward, the Media Responsibility Index will persist as a catalyst for industry-wide change.
For further information, please reach out to [email protected].
