Vincent oversees MAGNA’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with five-year forecasts), the Media Economy Report, the quarterly U.S. Advertising Forecasts and the new Programmatic Report.
Vincent and I engage in a deep drill-down on the most significant influences driving the advertising economy, with particular focus on the automotive and commerce media categories. For all those interested in the state of the advertising and media economy, this week’s Legends & Leadership conversation with Vincent is essential viewing. Watch the video above.