Over the past several years, YouTube has made progress on improving brand safety and suitability controls available to protect clients brands. In order to help clients navigate the growing options across the platform, Mediabrands partnered with YouTube and Google to further streamline the adoption and monitoring of suitability settings to ensure that our client interests are better protected.
As part of this effort, we worked closely with Google in 2020 to adopt the Brand Suitability Validator (BSV). Using BSV as a monitoring tool, we could achieve greater control in ensuring that our teams are implementing the correct settings when setting up campaigns on the platform.
This document details this initiative, and the great results that were achieved as a result of this partnership.