Published on Digiday For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. …
Published on The Wall Street Journal While the U.S. ad market in 2023 was ‘relatively resilient,’ the outlook for 2024 looks stronger, according to Magna A major ad forecaster has increased its full-year forecast for U.S. advertising spending in 2024, pointing to an improving economic outlook and strong momentum in digital formats such as social media …
Published on MediaVillage.com In an industry characterized by rapid evolution and shifting paradigms, the Legends & Leadership conversation between Jack Myers and MAGNA U.S. & Global President Dani Benowitz unfolds a narrative that not only underscores the dynamic landscape of media planning and investment but also highlights the integral role of diversity, equity, and inclusion …
Published on Digiday Cinema sales operations are pushing attention metrics to bring in revenue. In a bid to increase its share of the multi-billion-dollar ad pie being cooked by marketers and agencies in advance of this year’s upfront marketplace, cinema ad firm Screenvision is touting a study it’s done with IPG’s Magna unit to market …
Published on Inside Radio Demographics have long been the guide posts for buyers as they approached audio advertising, and that remains the rule of thumb for broadcast radio. But as marketers approach digital audio, a new study finds that investment in first- and third-party data pays off in delivering a better return on their spending. …
