Multicultural audiences feel underrepresented in media

By Sabrina Sanchez, Published by Campaign   A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.   “Diversity” is a term that encompasses many intersectional identities. Brands and media companies need to recognize those nuances better, according to a study conducted by NBCUniversal, Magna and Identity. The Deconstructing Diversity study, which …

IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

Published by MarTech Series Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently …

IPG pledges to spend 5% on Black-owned media by 2023

By Robert Williams, Published by Marketing Dive Dive Brief: IPG Mediabrands, the media and marketing services unit of agency holding company Interpublic Group, pledged to allocate at least 5% of total media spending among its advertiser clientele to Black-owned media by 2023, per an announcement shared with Marketing Dive. The announcement follows the agency’s first …

IPG MEDIABRANDS INCREASING AD SPENDING WITH BLACK-OWNED MEDIA COMPANIES AFTER FULL COURT PRESSURE

By Derek Major, Published by Black Enterprise IPG Mediabrands, a self-described client-first, community-driven group of 13,000 media and marketing specialists, has committed to invest at least 5% of its advertising budget in Black-owned media across all its clients by 2023. The announcement comes as brands and their advertising agencies are being pushed to spend more …