U.S. AD REVENUE GROWTH TO SLOW IN 2019: MAGNA

By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …

IPG Mediabrands’ Magna Promotes Veteran Executive to U.S. President

By LINDSAY RITTENHOUSE. Published by ADWEEK on 1 April 2019. Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment. Benowitz has been in her prior role since January 2016 and served …

Thought Leadership

OPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME

By DAVID COHEN.  Published by ADAGE on 6 February 2019. When the concept of viewable vs. non-viewable impressions was introduced into the digital marketplace, I remember thinking “the industry really doesn’t need this friction right now.” Many in the business were hoping to put the genie back in the bottle, but technology had matured to …