FORECASTERS TEMPER AD SPENDING ESTIMATES

by MEGAN GRAHAM. Published by AD AGE on 3 Dec. 2018. Digital spend predicted to hit a milestone Credit: Getty Images   Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down. GroupM, WPP’s media investment group, is downgrading …

Media Trials

Consumers Think Unsafe Ad Placements Are Intentional, Study Finds

By KELSEY SUTTON. Published by ADWEEK on October 24, 2018. The study’s intent was to measure the quantifiable effects brand safety incidents have on consumer sentiment. Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content—and they tend to assume that ad placements alongside such …

Magna: Programmatic Video And Mobile Grow Up

By ALISON WEISSBROT. Published by ADEXCHANGER on October 16, 2018. Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report. (Magna did not …