Magna Predicts US OTT Ad Revenues Will Double By 2020

By ALISON WEISSBROT. Published by ADEXCHANGER on 5 April 2019. TV dollars are following eyeballs and shifting to over-the-top.   Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The agency predicted OTT ad revenues would hit $2 billion in 2018, but they actually hit $2.7 billion at a …

U.S. AD REVENUE GROWTH TO SLOW IN 2019: MAGNA

By JEANINE POGGI. Published by AD AGE on 5 April 2019. U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 …