IPG pledges to spend 5% on Black-owned media by 2023

By Robert Williams, Published by Marketing Dive Dive Brief: IPG Mediabrands, the media and marketing services unit of agency holding company Interpublic Group, pledged to allocate at least 5% of total media spending among its advertiser clientele to Black-owned media by 2023, per an announcement shared with Marketing Dive. The announcement follows the agency’s first …

IPG MEDIABRANDS INCREASING AD SPENDING WITH BLACK-OWNED MEDIA COMPANIES AFTER FULL COURT PRESSURE

By Derek Major, Published by Black Enterprise IPG Mediabrands, a self-described client-first, community-driven group of 13,000 media and marketing specialists, has committed to invest at least 5% of its advertising budget in Black-owned media across all its clients by 2023. The announcement comes as brands and their advertising agencies are being pushed to spend more …

IPG Mediabrands Commits To Increased Investment In Black-Owned Media

Published by SHOOT Online NEW YORK – IPG Mediabrands will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and influential Black audiences. …

News of Firms: IPG Mediabrands Commits to Black-Owned Media

By Steve Barnes, Published by O’Dwyer’s IPG Mediabrands says it will work to invest a minimum of five percent in Black-owned media channels in aggregate across all clients by 2023. The announcement follows the division’s first Equity Upfront, part of a long-term equity and equality strategic investment initiative designed to foster deeper exposure for and partnerships …