By Antoinette Siu, Published on Digiday You would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms. A study by ad sales firm Spectrum Reach and IPG’s media intelligence arm Magna Global, provided exclusively to Digiday, compared the impact of …
By Aarti Bhaskaran and Prayushi Amin, Published on WARC Augmented Reality (AR) is much bigger than a buzzword. When it comes to brand building, it’s a must-have marketing tool every marketer should have in their arsenal. As more marketers look to adopt AR, they need to know how to use it, when to use it …
By Andrew Cole, Published by Adweek Since its humble beginnings, online retail has evolved in myriad ways to streamline experiences for consumers—and its momentum is undeniable, with a 76% increase in total U.S. online retail sales over the last four years according to eMarketer. Content has been key in this progression as it feeds into …
By Michael Bürgi, Published by DigiDay It’s hard to dispute that TikTok is currently the hottest social platform given its massive user base is on track to be about 750 million by year’s end, according to eMarketer (TikTok said its base is more like 1 billion). But there are do’s and don’ts marketers (and the …
By Brian Steinberg, Published by Variety Running traditional ads on streaming services like Disney+, Netflix and Amazon can be difficult. Some advertisers may choose a different route by creating some of the programming those broadband services use to get people to subscribe in the first place. A new study from Interpublic Group’s Magna media-research unit …
