Published on ADWEEK Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact …
Publication on Adlatina El 2024 cerró con un crecimiento del 12 por ciento. En este marco, los presupuestos publicitarios en la región continuarían evolucionando, con un incremento sostenido en formatos digitales, a medida que los anunciantes capitalizan el creciente uso de dispositivos digitales. De cara al 2025, se anticipa un crecimiento del 11,1 por ciento …
Published on Deadline Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual Tech and Data Showcase at CES in Las Vegas. “Emotional engagement has the power to make us feel something deeply meaningful. And that is the most …
Published on The Current With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days. “There’s so much clutter right now, and consumers are distracted,” says Jeremy Steinberg, chief revenue officer of …
Published on Digiday This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe …
