Media Trials

Video Ads and Brand Experiences Work Better Together in Streaming

By Mónica Marie Zorilla. Published by Adweek on 10 September 2020. Giveaways and recommendations help drive brand awareness Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage …