National TV Networks Report No Growth in 4Q16

By Michael Leszega & Vincent Letang The big four broadcast networks and six of the big eight cable TV groups have now reported their fourth quarter earnings, and the theme this quarter is zero growth in the overall national TV market. However, given the strong comparable of 4Q15 when the net ad revenues (NAR) of …

Forecasters Still Expect Robust Economic Growth in 2017

Economic forecasts are essentially unchanged, according to the Philadelphia Fed’s November Survey of Professional Forecasters released today, which is the primary macro-economic source used by MAGNA to predict advertising spending. It’s important to notice that the survey was actually run just before the election of Donald Trump.

MLB Season Finishes on a High Note as the League Seeks to Shore Up its Future

Live sports viewing has, over the last several seasons, been touted as the last bastion of linear TV in an ever-changing media landscape where viewers are seeking out more on-demand and on-the-go options for viewing. But even with the power of event-style programming, overall sports viewing hasn’t been immune to these changing consumption habits, with many major leagues seeing declines.

AT&T Seeks to Diversify with Acquisition of Time Warner

Over the weekend, AT&T agreed to purchase Time Warner for $85bn in an effort to expand its holdings into the content realm.

This follows a flurry of merger and acquisition activity–both successful and unsuccessful, and mostly horizontal–in the media/telecom space in the last 18 months. That included AT&T’s acquisition of DirecTV ($49bn), Comcast’s blocked bid to acquire Time Warner Cable (and Charter’s successful bid for $79bn), and the proposed but ultimately abandoned Dish and T-Mobile combination.